The short answer is yes — of course it does. Customer loyalty is an asset every business should develop, whether they’re part of the Fortune 500 or based in a home office. Why? It’s simple; loyal customers do more that just supply repeat business — they also provide valuable word-of-mouth advertising. Unfortunately, customer loyalty can be challenging to both build and … [Read more...] about Does Customer Loyalty Really Matter to a Home Based Business?
Billions of people around the world use mobile devices every day; and more and more, they’re using them to interact with businesses — whether it be reading reviews, purchasing products, or simply browsing a restaurant’s menu. Unfortunately, many small businesses don't understand the benefits of mobile technology and are missing out on the opportunity to generate new … [Read more...] about It’s Time for Small Business to Bow to Mobile Technology