Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this increasingly connected economy. Good Web Site Design increasingly More Important It’s imperative for a company to have a quality web site today but many … [Read more...] about New Marketing Landscape: Marketing Trends to Watch
10 Basic Steps for Building an Effective Web Site
Thinking of starting an Internet business? Here are ten basic steps to help you create an effective web site. 1. Start with a Website Plan Assemble a website development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don't have to be identical with traditional media, but should be … [Read more...] about 10 Basic Steps for Building an Effective Web Site
Using Virtual Marketing Presentations for Your Small Business
Web-enabled presentations and or collaborations have finally come of age. The video presentation technology works with a minimum of hassle, it’s an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. The cost savings can be significant, especially when contrasted with all of the burdened costs of holding conventional … [Read more...] about Using Virtual Marketing Presentations for Your Small Business
Why Grow Your Online Business Slow
One of the biggest lessons I've learned from the .com era in the early 2000s is that the "speed at any cost" business mantra clearly doesn't work. Many of the companies that failed burnt through significant amounts of capital (in the millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market. Do you wonder why every time you … [Read more...] about Why Grow Your Online Business Slow
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the marketing mistakes to … [Read more...] about Fundamental Strategic Marketing Mistakes to Avoid