It's Monday afternoon and you have just returned from an enjoyable lunch, thinking that you will continue working on the task you started in the morning. As you sit down to your keyboard, you notice a photocopied article from a well-known industry magazine taped to your screen with a post-it note tagged onto it. The note reads: "Who are they and where did they did come … [Read more...] about Strategies for Finding Information on Private Companies
A Practical Framework for Website Analysis
Top management has approached your marketing team with a report stating the following: Revenues from your online store are non-existent The number of visitors to your site has been rapidly decreasing since the launch two months ago Your two main competitors are present on the main search engines using the popular buzzwords in your industry and your site is buried … [Read more...] about A Practical Framework for Website Analysis