Whenever I think about the power that a free gift or special perk can have, I always come back to the Michelin restaurant guides. Today, they’re among the world’s best-known and most influential resources for travelers. Yes, the guides are produced by the same company that makes the tires—and they were originally conceived as a gift for potential customers. Back in 1900, … [Read more...] about Box Seats and Beyond: 5 Keys to Giving Your Customers the Right Gifts
Mixing Business Travel with Pleasure
Whether you’re a seasoned business traveler or headed out on your first work trip, it’s always nice to take a break from the conference room and check out the local sights. Small towns and big cities all have their own interesting landmarks, restaurants, and views. Your schedule may seem packed, but there’s always a way to fit in a little local exploring. Our tips will help you … [Read more...] about Mixing Business Travel with Pleasure