Studies commonly find lack of capital as one of the persistent reasons for the failure of many small businesses. Small and home-based business owners simply do not have the resources and capital needed to keep their businesses alive and grow. So what can a small business owner do?

According to the latest book in the popular Rich Dad’s Advisors® series, the solution is to use OPM! Entitled “Rich Dad’s Advisors®: OPM (Other People’s Money): How to Attract Other People’s Money for Your Investments-the Ultimate Leverage”, the book is an interesting read on how to use OPM or Other People’s Money to jumpstart an income-generating venture. According to the book, “The basic concept of OPM is simple: You (as an individual or business entity) acquire or build income-producing assets—your business—by using money from sources other than your own.”

Read an excerpt of the book

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Author
Isabel Isidro
Isabel Isidro is the Co-founder of PowerHomeBiz.com, one of the longest-running online resources dedicated to helping aspiring entrepreneurs start and grow home-based and small businesses. She is also the Co-Founder and CEO of Ysari Digital, a digital marketing agency specializing in SEO, content strategy, and performance marketing for small and mid-sized businesses. With over two decades of experience in online business development, Isabel has launched and managed multiple successful websites, including Women Home Business, Starting Up Tips and Learning from Big Boys.Passionate about empowering others to succeed in business, Isabel combines real-world experience with a deep understanding of digital marketing, monetization strategies, and lean startup principles. A mom of three boys, avid vintage postcard collector, and frustrated scrapbooker, she brings creativity and entrepreneurial hustle to everything she does. Connect with her on Twitter Twitter or explore her work at PowerHomeBiz.com.

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