Dollar Tree is a deep discount retail store that offers a wide variety of products – from toys to floral supplies to tailgating supplies – all for $1 or less.
This multichannel retailer of closeout and inexpensive items has developed a winning strategy on Facebook that their page now has 27,744 followers (as of this writing) who actively participate and engage with Dollar Tree. Their winning Facebook strategy boils down to how well they blend together two different (and sometimes opposing) objectives in using social media: engaging customers, and making that extra buck.
How does Dollar Tree do it?
Read the full article “How to Effectively Use Facebook for Your Business: Learning from Dollar Tree”
thanks for the post, nach! ive been watching how dollar tree is positioning themselves in a reccessive market and they seem to be thriving while wal-mart is reporting first ever losses. pretty interesting!
thanks for the post, nach! ive been watching how dollar tree is positioning themselves in a reccessive market and they seem to be thriving while wal-mart is reporting first ever losses. pretty interesting!