ChiefMarketer.com has an interesting article on the trends in online communications. They look at various ways marketers are communicating with their customers to improve sales and develop brands. Here are some of them:
1. Email marketing – emails have gone beyond sending newsletters; as marketers are now using emails to remind customers who abandoned their shopping cart and search to remind them to complete the transactions
2. RSS (Really Simple Syndication) – marketers looking for more focused and uncluttered means for sending messages to its audience have found the perfect tool in RSS. And RSS is going to grow in use and application.
3. Mobile communication – Almost everyone has at least one cellphone; so why not use this instrument to market a product or service?
You can read the full article at ChiefMarketer.com
