Creating great product demonstrations often looks much more difficult than it seems, especially if it’s your first time around. If you’re not a natural in front of an audience or on the camera for video demos, you may come off as shaky or nervous and omit very important details. You may also be committing all sorts of rookie mistakes without realizing it.
However, the future of your product largely depends on how good your presentation is. People will question the quality of your product if you don’t present it correctly, even if the product itself is great. This is why you need to know what a good demonstration should look like and do everything in your power to present your product in the best way possible. Let’s take a look at a few tips that will help you master product demonstrations.
Remove All Personal Information
People often make the mistake of leaving sensitive information in their demonstrations. Allowing people to see private information could put you or your customers in trouble, so you have to know when it will be displayed and find a way to blur it. If you want to know how you could do this during a live webinar or presentation, you could use something like the Blur Extension for Chrome. This extension is extremely easy to use and will allow you to blur sensitive information like account information, emails, or your clients’ identity with one click in real-time.
Have a Calm, Positive Energy
You also have to watch what kind of energy you project in your videos. It would be a good idea to record yourself while you practice your demo to get a sense of what people will be seeing. The more you practice, the more comfortable you’ll be during your session. You should also try a few live takes and have your people participate so they can give you some criticism.
Try not to think too much about your energy when you present your real demo, however. Concentrate on your audience and on delivering your key points instead. Overthinking may make you come across as nervous, and your audience may pick up on that and become nervous themselves.
Segment Your Presentation
Segmenting your presentation and making sure that it has a clear introduction, middle, and end will give you more structure and also make you feel more comfortable. You should start by telling your prospects exactly what you’re going to tell them and in what order. This will set clear expectations from the beginning and keep your audience engaged.
You should then focus on explaining how your product can help solve the problems of your prospective clients. Don’t just ramble and run down a list of your product’s features. You can then end your presentation by reinforcing your main takeaways and taking questions.
Make it a Real Conversation
So many people act like they want to make their demo conversational but barely let other viewers speak. You should consider pausing your demo after each section just so you can answer people’s questions.
Take the time to really listen to the questions and make your prospect feel like they’re being listened to. One trick you could use would be to pause for at least two seconds after the person on the other end stops talking. Sometimes, you’ll realize that they have more things to say, and this will allow you to give a more well-rounded answer.
These tips will allow you to deliver professional and informative demos that will properly showcase your product and entice your prospects. Remember to practice as much as you can and gather as much feedback as possible before you go live.
