A couple of weeks ago, I interviewed Francine Silverman, an author and a publicity expert, on how to market your small business through talk radios.

I am not a radio listener, so I was surprised to learn that radio reaches 94% of consumers every week according to the Radio Advertising Bureau’s study “Radio Marketing Guide and Fact Book.” The study also found that consumers listened to the radio for about 20 hours per week — with every minute representing an opportunity for your message to be heard.

Francine gave a number of great information on how you can tap the radio for your business. She has created her own Internet radio show Book Marketing with Fran on Achieve Radio and specializes in helping authors tap the radio to publicize their books. She has a new book coming out entitled “Talk Radio for Authors,” which contains valuable information on talk radio shows across the U.S. and Canada that invite authors as guests.

To complement my article, my colleague Lyve Pleshette wrote an article on how to get guesting or interview spots on talk radio. You can read the articles at

• Using Talk Radio To Market Your Small and Home-Based Business
• Radio Marketing: How To Get Invited To Guest On Radio Talk Shows