Web site owners have a different reason for creating their sites. You may have created your web site with the goal of making it as your sole or additional revenue source. Or you may have altruistic motives whereby you don’t really aim to make big money (or any money, for that matter) out of it, but simply want to get your message across your target audience. Whatever your objective, you put time, energy, even considerable expense in nurturing the web site and seeing its audience or customers grow.

However, for some reasons, there may come a time when you would want to sell your web site. Maybe, it has already served its purpose and you want to move to a different direction. Or possibly, it is only marginally successful and you think spending more time and energy to it is a waste. You may also possibly consider the web site as a short-lived opportunity that you want to dispose quickly.

Whatever the situation, selling your web site will be one of the most important business decisions you will ever make. After making it grow possibly for years, you only got one chance to sell your site. Once you sign on the dotted line and closed the sale, that’s it! No turning back for you, whether you think you sold the web site for a price too low or whether you shouldn’t have sold it at all.

It is therefore important to carefully consider some steps before selling your web site. And one of the main questions you will ask is: how do I set a price tag on the web site? What is the web site’s value?

One important point, though: there are no clear-cut ways and established formula to determine a web site’s value. In fact, making an accurate valuation is a judgment call, where not all parties may agree. Nevertheless, below are two ways commonly used to assess a web site, which you can use in combination of other factors that may be relevant to it:

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