One of the most important things an online entrepreneur needs to do is to seek out various sources of traffic for their website. It is hard to rely on one major source of traffic alone. If 80 percent, or even 50 percent, of your traffic comes from a single source – e.g. search engine like Google, a link partner, pay-per-click campaign – you may want to consider looking for other sources of traffic. Just like traditional businesses that rely on a single customer, losing that main source of visitors will mean a significant setback for the business.
If your site gets a lot of organic traffic from Google, for example, due to great placement in various keywords, it is easy to be complacent. After all, this is free traffic – you just create your content, and wait for people to come. And they do. If you are using pay-per-click advertising and your site is placed at the top of your paid keywords, then you will get a lot of traffic (and hopefully sales). Or the Drudge Report or Washington Post for may have picked up your site resulting in an avalanche of visitors. Or you may have a link partner that is a rich source of visitors for your website.
