Changing your career track from being an employee to entrepreneur is a very big step. The rewards can be great, but so are the risks. You will lose the steady paycheck that you enjoy as an employee. You will even have to wear many hats and do a wider variety of tasks that you may not know or even like to do (but unfortunately you have to do). Generally, the dynamic nature of … [Read more...] about How to Make the Jump from Employee to Entrepreneur
Archives for June 2012
Do You Know Your Competitors?
In order to be successful, business owners must know their market, and this includes the competition. Competition can either be direct or indirect -- direct competition is a business offering the same product or service to the same market; while indirect competition is a company with the same product or service but a different market. Getting information about your … [Read more...] about Do You Know Your Competitors?
Change Your Attitude and Profit from Life’s Losses
Ever notice everyone’s on a low fat diet after the heart attack? Everyone has time for their kids after the divorce. Everyone’s a financial genius after a bankruptcy? As managers, supervisors and executives, we’re trained to judge our success on the size of our departments, budgets, sales, profits, bank accounts and the deals we make. When I had my own $50 million-a-year … [Read more...] about Change Your Attitude and Profit from Life’s Losses
Radio Advertising: Get Sales through Immediate Response
In America, 290 million people own more than 300 million radios! Only radio can take your advertising message to people while they ride bicycles, walk in the park, ride in cars or climb mountains. Radio brings a sense of urgency to its listeners that is second to none. Contrary to the predictions of doom during the advent of television, radio is alive and well today, and … [Read more...] about Radio Advertising: Get Sales through Immediate Response
What are the Characteristics of the Great Companies?
For years I have been searching for great companies. What I have found is that there are none. Greatness is an aspiration – a very honorable one. But no company is perfect, even if it performs well year after year. Greatness, like, many objectives, is in the eye of the beholder. One simple test for greatness is how a company is experienced by its constituents – its … [Read more...] about What are the Characteristics of the Great Companies?