As an entrepreneur, hiring an expert can be one of the most efficient ways to turbo-charge your business. However, thousands of consultants flood the Information Highway, and each one promises to positively impact your bottom line. How do you know which expert has the right combination of smarts, skills, experience and personality to move your company in the right … [Read more...] about How to Hire an Expert or Consultant
Archives for June 2012
Targeting: How to Find Your Niche
Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful. Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably … [Read more...] about Targeting: How to Find Your Niche
Starting a Tutoring Business
Articles in the Series: Starting a Tutoring BusinessStarting an Online Tutoring Business from HomeHow to Market a Tutoring Business Humans have been tutoring each other since the dawn of history how else was the making of fire learned and passed on? This need for face-to-face attention continues today. People are hiring tutors in almost any area in which skills … [Read more...] about Starting a Tutoring Business
7 Common Mistakes When Raising Start-Up Capital
Small business start-up capital is a highly sought after commodity as more and more people are trying their luck at self-employment. Statistically, the odds of small business start-up success is less than 20% within a 5 year period. A large part of the reason for getting your loan request turned down, and the basic reason startups end up failing in large numbers in the first … [Read more...] about 7 Common Mistakes When Raising Start-Up Capital
Using Trade Shows to Learn About Your Competition
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with or even better, how do you anticipate, these changes? That's where the trade show comes in. Gathered in one convenient location, you should … [Read more...] about Using Trade Shows to Learn About Your Competition