Experts attract more exposure and customers using PR, social media and publicity. While many small business owners often find this a difficult thing to do, the media and customers they will attract through influence spiced with confidence is a powerful combination. Sitting back and waiting to be discovered just doesn’t happen. We like to think […]
One step towards generating more leads and business is to be published. Learn the checklist you need to include in your press kit to increase your chances of publicity.
If you are looking for ways to attract new customers to your business, free publicity is by far one of the best ways to do it. Learn five key steps to getting free publicity for your business.
There’s so much more competition out there that small businesses are finding it tough to compete in the marketplace. Know how hiring a publicity virtual assistant to help with all your PR needs.
Free publicity really works and if you are looking for ways to attract new customers to your online business, free publicity is by far one of the best ways to do it. Here are five key steps to getting free publicity for your products
Public Relations involves a variety of programs designed to maintain or enhance a company’s image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.
While it’s true that national media attention can bring great rewards to any business, it’s the local media that reaps immediate benefit and where small business owners should concentrate their efforts. Why? Three simple reasons why local media works: 1. Hometown Favorite Local media outlets look for local success stories. You have a much better […]
Have you always wondered how your competitors are getting write-ups and articles in the media? Here are ways you can raise your visibility in a cluttered marketplace
Yvonne Buchanan, a public relations expert, shares her insights on how a small and home-based business can make effective full use of a public relations campaign.