The strong point of the eBook Camp book, and what sets it apart from similar basics of Internet marketing books, is how it concretizes the must-learn lessons of the book. Every chapter has Tips for Success section that summarizes the important lessons that the reader should take away from the chapter.

In addition, the book’s Walkthrough and Exercise sections provide a practical guide to readers on how to implement the concepts in the chapter. It’s one thing to know about the importance of link popularity, and another to actually know how to start the process of boosting their link popularity.

Some of the Internet marketing lessons the author shares in the book are:

• On Link Building – Write an article to be used by another web site, with your link in the resource box below. Also write testimonials to web sites whose products or services you have used with a link to your website. Consider the popularity of the web site when deciding what sites to ask for a link.
• On Creating your Title Tag – Each of the pages in your web site has the opportunity to appear in the search engines. Therefore, each page must be given their unique title tag that includes the important keywords of the page.
• On Crafting your Description – Be sure to do a little selling in your description tag. You only have two sentences (title tag and description tag) to convince search engine users to click on your site instead of the other results
• On Article Writing – Write at least one article per month. Post your article, with a link to your web site in the bio section, first in your web site before submitting it to article submission directories. This way, the search engines will understand that this is your article.
• On Email Marketing – Constantly review the effectiveness of your email campaigns and make changes accordingly.
• On Web Site Usability – Ask your web designer to make sure your site can be viewed clearly in all browsers.
• On Social Networking – Use all the features that sites such as MySpace, Facebook or LinkedIn and post videos of customer testimonials or post pictures of your business operations.

The book is targeted to the low-budget newbie online marketers. Hence, there are recommendations that focus on keeping everything on a shoestring budget –e.g. not spending more than $15 to host a 6-8 page informational site. A more advanced online marketer may find the book’s teachings to be too simple even outdated. However, even seasoned Internet marketer can benefit from reading the Tips for Success, if only to be reminded of the basics of Internet marketing and search engine optimization.