How people perceive you on the internet matters. A lot. It's a massive part of your brand. You'd be surprised at how casually some businesses treat their online presence, especially on social media, to their detriment. If you're going to establish an online presence, then do it right. The process takes thought, planning, and work but yields excellent dividends over the long … [Read more...] about How to Create a Killer Online Presence for Your Business – the Do’s and Don’ts
Online Marketing Basics
The digital era of the 21st century has seen the integration of the internet into our lives. Digitization and technological advancements have created an ecosystem of devices and applications that interact with every aspect of human life. Over the last few years, there has been an exponential increase in the number of websites and online applications, and in turn, a boom in web … [Read more...] about Types of Security Issues on Google Search Console
eCommerce marketing is one of the best ways to increase online sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered. eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple … [Read more...] about 5 of the Best eCommerce Marketing Strategies to Explode Your Sales
Google gets 92% of all internet searches. That's why search engine optimization for startups is vital. If you can get your content to rank well on Google, it's free advertising, and a solid way to get views to your site. But how can you build your SEO without spending a fortune? Here are a few tips to get you started using web scraping. 1. Invest in Your Content The … [Read more...] about Search Engine Optimization for Startups: 5 Tips to Get You off the Ground
In recent years, the growing popularity of online casinos has seen an affiliation industry rise, with blogs, reviews sites, and bonus aggregators becoming frequently used resources for gamers. A majority percentage of these websites will have something in common… they are all hosted on WordPress. WordPress is the world’s most used content management service (CMS) and by a … [Read more...] about Simple Marketing Tips for WordPress Online Casino Websites
When talking about marketing, we need to distinguish two different types: outbound (or ‘old’) marketing and inbound (or ‘new’) marketing. In the simplest terms, outbound marketing relies on pushing products or services onto customers to generate a sale, while inbound marketing earns people’s interest by attracting their attention with a product they decided to actively seek … [Read more...] about Outbound vs. Inbound Marketing – What Is the Future?
Many people switch to starting their own home based online business after they become fed up with 9 - 5 office jobs. They want to have more time at home to do the things they want to do. However, home-based online business also has its own challenges. Just like getting employed, you need to start from the bottom. There are lots of things you must learn, and you will make a lot … [Read more...] about 6 Tips on Growing a Home Based Online Business
Local businesses make their dollars from the community, regardless of the community size. Typically, the population correlates to the amount of competition. Sure, the more people you have in your town, the more opportunity there is, however, there’s often more businesses in the same field in bigger cities. Whether you’re starting your own PPC campaign or working with a … [Read more...] about How Sponsored Search Can Help Attract Customers to Local Businesses
We have the discussion at least once a week. It starts like this: My husband (grumpy): "You've been in there over an hour. Come out and spend time with us!" Me: "I will. As soon as I finish my email." Him (angry now): "You spend too much time on things that aren't important. You should just concentrate on the stuff that will bring in more money." At this point … [Read more...] about How Responsive Are You to Emails?
The Web is a huge marketplace that has attracted businesses with its potential for big-time revenues. Dizzying success stories of ventures started in a basement that grew to become stock market's darlings are constantly parlayed in the media. Small businesses came to the Internet, tentative at first, and then in droves - eager to sell everything from fake estate jewelry to … [Read more...] about What Kinds of Products and Services Can You Sell Best on the Internet?