When talking about marketing, we need to distinguish two different types: outbound (or ‘old’) marketing and inbound (or ‘new’) marketing. In the simplest terms, outbound marketing relies on pushing products or services onto customers to generate a sale, while inbound marketing earns people’s interest by attracting their attention with a product they decided to actively seek … [Read more...] about Outbound vs. Inbound Marketing – What Is the Future?
Online Marketing Basics
Many people switch to starting their own home based online business after they become fed up with 9 - 5 office jobs. They want to have more time at home to do the things they want to do. However, home-based online business also has its own challenges. Just like getting employed, you need to start from the bottom. There are lots of things you must learn, and you will make a lot … [Read more...] about 6 Tips on Growing a Home Based Online Business
Local businesses make their dollars from the community, regardless of the community size. Typically, the population correlates to the amount of competition. Sure, the more people you have in your town, the more opportunity there is, however, there’s often more businesses in the same field in bigger cities. Whether you’re starting your own PPC campaign or working with a … [Read more...] about How Sponsored Search Can Help Attract Customers to Local Businesses
We have the discussion at least once a week. It starts like this: My husband (grumpy): "You've been in there over an hour. Come out and spend time with us!" Me: "I will. As soon as I finish my email." Him (angry now): "You spend too much time on things that aren't important. You should just concentrate on the stuff that will bring in more money." At this point … [Read more...] about How Responsive Are You to Emails?
The Web is a huge marketplace that has attracted businesses with its potential for big-time revenues. Dizzying success stories of ventures started in a basement that grew to become stock market's darlings are constantly parlayed in the media. Small businesses came to the Internet, tentative at first, and then in droves - eager to sell everything from fake estate jewelry to … [Read more...] about What Kinds of Products and Services Can You Sell Best on the Internet?