Businesses often branch out to some other segments or niches, and small businesses are no exception. Similar to independent retailers, many are involved in far more areas than just retailing. Sometimes it can get pretty complicated. And with revenues off, sometimes those complications, and the decisions they now require, can become pretty daunting. Here are some examples of … [Read more...] about Branching Out Your Business: Lessons from Independent Retailers
niche
Starting a Specialized Clothing Retail Store Business
The retail clothing business is a tough market, especially for small businesses with tight budgets. Like any other market, the Goliaths of the apparel retail business -- the big department store conglomerates -- present stiff competition to small businesses in terms of pricing, merchandise variety, service capabilities, advertising, and economies of scale. For a small … [Read more...] about Starting a Specialized Clothing Retail Store Business
How to Succeed Online with a Niche Business: Case of RedWagons.com
We've always believed that size doesn't matter on the Web. By doing things right, small entrepreneurs do big business - and even outperform the big guys. Tony Roeder, owner and proprietor of the site RedWagons.com www.redwagons.com , is a living proof that "small guys can win the online game." Tony launched Redwagons.com in 1998, selling the classic American childhood toy - … [Read more...] about How to Succeed Online with a Niche Business: Case of RedWagons.com
How to Succeed Online with a Niche Business: RedWagons.com (Part 2)
Read Part 1: How to Succeed Online with a Niche Business: Case of RedWagons.com How do you provide customer service? We send confirmation emails when we receive the order. We again send a confirmation email when the order is shipped to give them their UPS tracking number. We want to address some of the biggest concerns of the customers, particularly questions like "Will I … [Read more...] about How to Succeed Online with a Niche Business: RedWagons.com (Part 2)
5 Elements to Identifying and Building Your Business Niche
If you want to make more money in today's competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best: The AARP card appeared in the mail again. This time I actually opened the envelope and reviewed the material included with the invitation to join. Offers of insurance, magazines, on-line … [Read more...] about 5 Elements to Identifying and Building Your Business Niche