When talking about marketing, we need to distinguish two different types: outbound (or ‘old’) marketing and inbound (or ‘new’) marketing. In the simplest terms, outbound marketing relies on pushing products or services onto customers to generate a sale, while inbound marketing earns people’s interest by attracting their attention with a product they decided to actively seek … [Read more...] about Outbound vs. Inbound Marketing – What Is the Future?
For many years marketers have relied on PDFs to store and distribute documents. As a platform-independent format with a universal support that preserves the layout and formatting of the document, it is perfect for marketing materials. Creating marketing materials in PDF works well for a variety of content, including brochures, one-sheets, reports, eBooks, whitepapers, and so … [Read more...] about 4 Useful Tips to Create More Effective Marketing PDFs
Would you like to know how to design an advertising leaflet that captures the attention of your audience, generates a desire for what you offer, and on top of that, makes people want to buy from you? Here, we reveal what you need to do to make it happen. When thinking about advertising flyers or leaflets to promote a product or service, many business owners only focus on … [Read more...] about How to Design a Knockout Leaflet to Promote Your Business
No matter your industry, you must be able to effectively advertise and market your small business in order to be successful. Lawyers, designers, bakers, brewers and everyone in between must represent their brand in a positive way and get the word out about their products or services. Since the average small business owner already has a full plate with running the company, the … [Read more...] about Small Business Marketing with Printed Promotional Items
Secret Sauce: How to Pack Your Messages with Persuasive Punch A constant fact of life that impacts every business, digital-driven technologies have profoundly changed how, where ,when, and why customers decide what to buy. Facebook “likes” from friends and online reviews from strangers hold more sway over consumer behavior than Super Bowl commercials, let alone print, radio, … [Read more...] about Five Ingredients to Make Every Marketing Delivery Sizzle!
Your friend: In just two weeks, I managed to land a $10,000 transaction through the internet. How cool is that! You: That’s awesome. I’m glad that things are starting to pick up on your end. Your friend: Thanks! How about you? How many new customers have you gotten from the internet, so far? You: (Nothing but awkward silence.) Friends, have you been struggling with … [Read more...] about Online Tools that Business Owners Need to Get More Customers Online
Entrepreneurship can be a hard path. The self-employed need to grapple with dozens of new tasks in order to simply keep their business afloat. And often, there might not seem to be enough hours in the day or a big enough body of knowledge within your employee pool to successfully all of the tasks that are required. Thankfully, dozens of websites, have created free business … [Read more...] about 12 Free Business Tools to Help the Self-Employed
Marketing is all about helping people get what they want, and you use marketing campaigns -- ads, flyers, sales letters, telemarketing, face-to-face sales presentations, etc. -- to let your prospects and customers know that they can get what they want . . . from you. With that concept as a foundation, here is a simple marketing formula to help you create powerful and … [Read more...] about How to Develop Effective Marketing Campaigns
As I was visiting with a friend of mine in the funeral business not long ago I asked him what his marketing message was and he replied, “We sell piece of mind.” I said, “Yes, but explain to me what your message is to your prospects. What do you say in your brochures and advertising?” He had a puzzled look on his face as if I was from another planet. This is not uncommon. Most … [Read more...] about 5 Step Formula for Creating Your Marketing Message
I have always been a firm believer that there is never one correct answer to a question. Some call that argumentative, I call it Independent and Creative Thought. I have also come to the conclusion over the years that by feeding answers to a student, they will ultimately starve. On the other hand by posing a question, you teach them to think and in turn feed their own thought … [Read more...] about How Market Research Can Help Your Small Business