Pricing is more than just about numbers; it is a play on perception. In many cases, the psychology of pricing is more important than the actual price itself. And small businesses that understand how psychology plays with their pricing strategies can come out the winners. People process numbers differently, and we'll often never know what is in their minds when they consider … [Read more...] about Price Perception: The Psychology of Pricing
Coming up with the idea to run a business is a difficult part, sure. But when you get into the specifics, that’s where the problems occur. Here’s why. Because you haven’t seen much and the little you know is not enough to help you succeed in the ever-so-competitive market. “If youdon’t understand the details of your business, you are going to fail.”- Jeff Bezos (C.E.O … [Read more...] about Businesses and Strategies: The Facts You Need to Know
Building a successful eCommerce business requires a lot of planning and well-thought-out strategies for various branches of the company. Before you launch a shopping site and begin selling products, you need to employ a team that consists of human resource, operations, logistics, and marketing departments. Each of these branches is responsible for a different part of the … [Read more...] about Building Successful eCommerce Strategies for Your Business
Part 2: 7 Steps to Successful Website Development STEP 2: Develop Your Website Strategy 1. Who is your website target audience? Many website owners create a site without having a clear idea of their target audience. They may think it is one group, only to find that they are attracting a different set altogether. One thing may apply, though: even if the Internet … [Read more...] about Steps to Develop a Website Strategy
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash. Every business uses one or more of the … [Read more...] about Is Your Marketing Strategy Killing Your Profits?
Regardless of how you are traveling, you won't get very far without knowing where you are going. That a Business Vision is needed to provide strategic focus in a business, is almost self-evident. But it is also important that you understand where your business is coming from. The current state of your business is an integral part of your business strategy. If it isn't … [Read more...] about How a SWOT Analysis Can Benefit Your Small Business
One of the first decisions you will make as a new small business owner is to determine your business strategy. Ultimately, you have to settle for one of three business strategy options. And it is important that you are clear on what one you are going for. Your business strategy choices are, at the end of the day, very simple. The big question is, how do you want to … [Read more...] about How to Position Your Business Against Your Competition
Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as, "the ultimate driving machine", "Don't leave home without it", and "Just do it". Chances are good that you can … [Read more...] about How to Make Your Consulting Services Stand Out
One of the first decisions you will make as a new small business owner is to determine your business strategy. Your business strategy will spell out your choices of inventory, your approach towards your business, and how you will steer the business. The success or failure of your start-up business will greatly depend on the strategy that you have decided on. It should be … [Read more...] about What is Your Business Strategy?
Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed. Otherwise, you risk missing opportunities, and not maximizing the return on your investment in your online … [Read more...] about 7 Strategies for Website Success