QUESTION ON Creating A Clothing Line
I have been dreaming and wanting to start my own clothing line for a long time now. After a lot of thinking, I now have my name, logo, and goals for my clothing line. But I just don’t know how to go about beginning. I’ve never started a business before, much less something this big. However, I have a team who’s ready to give their all, but we just need a little jump start.
Can you please help me think through how I can start my clothing line business?
Advice by Mershon Bell
Great going on getting your basic identity together. Now put it into an identity package (business card, letterhead, envelopes) and just walk out the door and start talking to and calling potential customers. It’s almost that simple.
Of course, it would also be a good idea to write a brief marketing and financial plan that starts with your goals. For instance:
- How much money do you want to earn in the first six months?
- How much do you have to sell to do this?
- How many clients do you have to have to sell this amount of product?
- How many calls do you have to make to attract these customers?
- What else do you plan to do to attract customers? (advertising, flier, brochure, etc)
- Who is your target market?
- Where are they?
- What are their needs?
- How does your product meet their needs?
- What’s unique about your product?
- How are you going to distribute and sell your products? Will you sell your clothing line online, through consignment shops, through department stores, or independent retailers?
- Have you established relationships with potential distributors and retailers?
Here are additional questions you need to consider:
- How much do you have in start up funds?
- Is it enough to market? If not, where can you get more?
- Who is going to do what on your team? marketing, sales, administrative, bookkeeping, etc
- Do you have a business checking account established? You need to be using this now for any expenses.
Set trackable, specific goals for yourself and your business then get out there and make it happen.
Recommended Resources on How To Create A Clothing Line
- How to Open & Operate a Financially Successful Fashion Design Business: With Companion CD-ROM (How to Open & Operate a …)
- How to Set Up and Run a Fashion Label
- Design-It-Yourself Clothes: Patternmaking Simplified
- The Official Step-by-Step Guide to Starting a Clothing Line
Article originally published in July 2001.