Starting a Children’s Shoe Store: Finding Suppliers

June 20, 2001 | By | Reply More

QUESTION ON Starting a Children’s Shoe Store

I am planning to start a children’s shoe store. How do you go about contacting the shoe companies or distributors to get the shoes into your store?

– Tony Lee

children kids shoes


Advice by Nach M. Maravilla

Dear Tony,

You need to identify the shoe manufacturers, suppliers and distributors, and build relationships with them. Read the article How to Find Suppliers for Your Business..

If you already have a store or are preparing to have one, write them about your interest to sell their products and send them a picture of the store, both the outside and inside views. Also, you may give them an idea of your start-up capital as this could help them decide whether they can immediately allow you some credit line in the beginning. Also, normally, roving sales representatives will come and see you to verify your store and if they are convinced that you are legitimate and are worth becoming their dealer, they will give all the support.

The easiest way to find the right suppliers for your shoe store is by attending various trade shows focusing on shoes. The most important trade shows in the children’s shoe industry that you need to attend include:

There are also a number of trade shows that focuses on shoes, but not necessarily children’s shoes, that you should check out. These shows often have a sizeable number of participants from the children’s shoe industry, as well as the starting point for building contacts in other niche markets in the shoe industry:

Some of the international trade shows that you can consider attending are:

Looking for distributor suppliers is only for starters. Eventually, these companies will come to you when you are already operating and then it will be your time to choose the right brands to carry in your store and the companies you want to deal with.

I also recommend that you become a member of the National Shoe Retailers Association, which offers a number of resources for retail education and best business practices that can help you in running your children’s shoe store business.

We also have a directory of shoes wholesalers. You may choose a company on the list and get in touch with them directly. Please note that we have no direct relationships with them.

Also read our Starting a Shoe Retail Store for more tips and information on starting your children’s shoe store.

Good Luck !

Nach M. Maravilla

Recommended Resources on How To Start a Children’s Shoe Store

Article originally published in Jun 2010.

Nach Maravilla is the President and CEO of LLC. He has over thirty years experience in sales and marketing of various products, which covered as he jokingly describes, “from toothpicks to airplanes” He also had extensive experience in International trading and he always excelled in special promotional ideas for retail outlets.

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Category: Business Ideas, Q & A

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