Shipping your goods to customers can be a risky business. Packages are often handled roughly, and delicate goods inside can get damaged. This hurts your relationship with customers and your profits as you usually have to send replacements or refunds. The worst impact is probably on your reputation if this happens frequently, driving away future business as well. No customer … [Read more...] about The Best Types of Packaging You Can Use to Protect Your Goods
Product Marketing
Cost-Effective Product Packaging Ideas For Small Businesses
Running a small business is tough in today’s competitive market. Regardless of what industry you are in, you will need to dedicate a large chunk of your capital to attracting and retaining customers. There are many ways to do this: from coming up with a killer advertisement strategy, creating an eye-catching logo, to investing in premium packaging. Unfortunately, all these … [Read more...] about Cost-Effective Product Packaging Ideas For Small Businesses
Small Business Marketing with Printed Promotional Items
No matter your industry, you must be able to effectively advertise and market your small business in order to be successful. Lawyers, designers, bakers, brewers and everyone in between must represent their brand in a positive way and get the word out about their products or services. Since the average small business owner already has a full plate with running the company, the … [Read more...] about Small Business Marketing with Printed Promotional Items
How to Choose Products to Sell
There is an art to picking profitable products. Choosing products to sell is not just about what you want to sell but rather what will sell. Unless you pick a product in demand in the marketplace, you will fail. A fundamental principle of the capitalist system is supply and demand: it represents a delicate balancing act between what people want and how much of it is … [Read more...] about How to Choose Products to Sell
Using Mail Order Catalogs to Sell your Products
If you are looking for ways to distribute your products, catalogs may be an excellent option for you. There are a wide variety of catalogs - from products with universal appeal to specific niches -- that can be a natural vehicle to reach your target market. There are a number of these catalog operators who are looking for products that they can include in their publications, … [Read more...] about Using Mail Order Catalogs to Sell your Products
Expand Product Distribution and Increase Your Revenues
Why is it big businesses tend to have multiple sales channels such as third-party, b-to-b, retail and ecommerce, while small businesses usually have only one distribution channel? I believe it has to do with control. Many small business owners have a difficult time letting others represent them. True, no one "gets the job done like you." However; you can only bill so … [Read more...] about Expand Product Distribution and Increase Your Revenues
Are You Choosing the Wrong Products to Sell?
Fact: There are far more people wishing to make substantial incomes from home over the Internet than there are actually doing it. That's an obvious statement to be sure, but why is that true? One factor often overlooked in my opinion is that many people make poor selections when choosing what they should sell. People, more often than not, decide what business to enter … [Read more...] about Are You Choosing the Wrong Products to Sell?
Craft Ideas: What to Sell at Craft Shows
Finding the right product to sell at a craft show is extremely important in finding success on the craft show circuit. You may already have an excellent craft product or line of products you are creating or even selling, or you may be looking for a craft to produce in order to enter the business. In either case, market research is going to help you find a craft show product … [Read more...] about Craft Ideas: What to Sell at Craft Shows
When to Launch a New Product
The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "Why would I do that?" A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, opportunistic way. Whenever the market has more opportunities than suppliers, I see entrepreneurs deciding "Let's do this, too. We can … [Read more...] about When to Launch a New Product
How to Find Products to Sell
Some of the largest companies in the consumer goods marketplace make it impossible for the small, start-up online retailer to obtain their merchandise. However, this is no reason to give up on your dream of being a retailer. Less capital to invest just requires a little more creativity. Many established retailers have built their businesses by starting out small and then … [Read more...] about How to Find Products to Sell
