- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link
2021 is a great time for eco-initiatives and more businesses are making sustainability an integral part of their business strategy.
Green marketing includes a number of practices where the main goal is to promote products or services based on their environmental benefits. As more people become concerned with environmental issues, businesses, businesses both big and small put sustainable marketing at the forefront with product modification, improvements to the manufacturing process, sustainable packaging, and advertisement modification.
For example, organic food growers is an example of a successful focus on sustainability, as sales of organic food have been growing steadily. According to the 2020 Organic Industry Survey released by the Organic Trade Association, U.S. organic food sales hit $50.1 billion, up 4.6% from the previous year. Even casinos that offer the best online slot games to win are starting to market their environmental contributions as they present an intriguing alternative to resource guzzling land-based locations.
If you want your business to move towards green marketing, you can use these simple tips.
How to Become a Green Company
Green marketing is very popular with commercial companies that want to minimize their impact on the environment or that make a commitment to rehabilitate natural resources.
You may think that eco-friendly production entails additional costs, so products with eco-certifications are more expensive than their non-green alternatives. But that’s not always the case.
Some approaches to making a company more environmentally friendly involve reducing production costs over the years. Also, for 81% of millennials and 90% of Generation Z, eco-friendly status is an important factor in their purchasing decisions. But if you don’t announce your green business, no one will know about it and you will lose an important competitive advantage.
Targeting Initiatives for Community Building
Suppose you decide to switch to biodegradable raw materials for your products. You could simply spread the word with a YouTube video and a few banners, or you could go further and make your customers part of an environmentally conscious community.
This collective marketing approach can include composting days: you get together with your customers and compost used products. You could also start a blog about composting and talk every day about how to reduce biodegradable materials.
Nature-Inspired Design
Proper product packaging and design is the best way to tell users about your new environmental policy. Natural patterns, botanical illustrations, and natural color palettes can help explain without words that your team cares about nature and looks to it for inspiration.
First and foremost, try to avoid acid colors and geometric shapes in your marketing materials design, as they are directly associated with the man-made world. You can go further and completely rethink the concept of packaging, abandoning plastic in favor of raw paper, and metal and duct tape in favor of rope. The design of your app, website and social media can also contain soothing natural elements.
Providing Evidence
You can share information about the environmental commitments you’ve made in 2021 or talk about the successes you’ve achieved. Show the positive impact your green initiatives are having on the environment, and use images to reinforce your positive image.
Suppose your company provides delivery services and decides to switch to electric cars in the new year to reduce its carbon footprint. In this case, you could report how much CO2 emissions have been reduced. And to motivate even more people to use your services, talk about how each order helps reduce the world’s carbon footprint.
Use illustrations and videos to make your claims more visual and memorable.
- Like
- Digg
- Del
- Tumblr
- VKontakte
- Buffer
- Love This
- Odnoklassniki
- Meneame
- Blogger
- Amazon
- Yahoo Mail
- Gmail
- AOL
- Newsvine
- HackerNews
- Evernote
- MySpace
- Mail.ru
- Viadeo
- Line
- Comments
- Yummly
- SMS
- Viber
- Telegram
- Subscribe
- Skype
- Facebook Messenger
- Kakao
- LiveJournal
- Yammer
- Edgar
- Fintel
- Mix
- Instapaper
- Copy Link