Most individuals are unaware of the static they create when they communicate. What do I mean by static? Static is created when what you say is inconsistent with how you say it. For example, suppose you're having a conversation and the other person says, in a boring, monotone voice, "I'm so excited to have this opportunity to work with you." Their facial expressions are … [Read more...] about 6 Communication Barriers and How You Can Avoid Them
Seminars and Workshops
Spreading the word about your business is essential to its success. Hence, as a savvy entrepreneur, you need to be constantly on the lookout for ways and venues you can use to spread the word about your venture. And there is no better way to get the word out about your business than to join industry conferences, trade shows and events, where the movers and shakers in your … [Read more...] about How to Make the Most of Industry Events, Trade Shows and Conferences
If you look up the word entertaining in the dictionary you will find that it means amusing, interesting and pleasing. So, to become a more entertaining speaker you must become more amusing, interesting and pleasing to the audience you are addressing. Here are a few practical suggestions to help you improve your entertainment quotient as a speaker. 1. Focus on the needs and … [Read more...] about How to Become a More Entertaining Speaker
I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for … [Read more...] about Are Seminars an Effective Way to Get Clients for Your Business?
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away and now had to find strategies to generate new clients. Because Middleton had always spoken to promote his business, he turned to public speaking … [Read more...] about How to Use Public Speaking to Attract Clients
If you want to learn how to make money by holding seminars, workshops, or bootcamps, you'll enjoy reading Marketing and Promoting Your Own Seminars and Workshops by Fred Gleeck. Drawing upon his vast experience in holding over 1,300 one-day seminars (and flying over two million miles to provide them) over the last fifteen years, Gleeck provides a readable introduction to … [Read more...] about How to Make Money from Seminars and Workshops
The Internet is full of them. Your community is full of them. As a matter of fact, if you are reading this article, you are possibly one of them. Who are they? They are classified as new and upcoming entrepreneurs seeking to establish their own niche as a professional in the business community. Developing and implementing an effective business plan is only the beginning … [Read more...] about How to Establish Yourself as an Expert or Specialist in Your Field