Most small businesses do not have the budget to pay a big digital marketing firm their monthly fee for Search Engine Optimization. If this is you, don’t fret - here are three easily actionable tips to make the most of your virtual presence, put more potential customers’ eyes on your site, and convert more viewers to customers and clients. Tip #1 - Optimize Your Blog … [Read more...] about Three Essential SEO Tips for Small Businesses
Search Engine Marketing
One of the reasons why you chose to open your own company was because you know how to provide the type of goods or services that consumers want. While the business is doing well, there are more customers out there who could use what you have to offer. The question is how to reach them. While you have some SEO strategies in place, could things be better? The answer is probably … [Read more...] about 4 Signs That You Could Use Some Help With Your SEO Effort
83% of people trust the information they find online compared to what they are told by a friend, colleague, or brand. If inaccurate, falsified, or unfair results about your brand show up in search, it can significantly affect your ranking and brand’s image. Thus, to effectively fight negative search results, you need to track and monitor negative feedback continuously. And … [Read more...] about How to Deal with Negative Search Results and Protect Your Brand Reputation
Before inbound marketing took over, businesses were able to gently position themselves in front of the customers using traditional marketing tactics, such as television, newspaper ads, and radio advertising. However, with the advent of the internet, social media, and changing consumer behavior, brands were forced to switch to modern advertising methods to remain visible. It’s … [Read more...] about How to Combine Inbound Marketing with Outbound Marketing to Amplify Results
The start of the year is a time for reflections and resolutions, it's also a time for action. If your small business website is in need of some TLC now is the perfect time to give it the attention it needs. This year promises to be an exciting one for SEO with Google intending to make changes to its algorithm in the Spring, add to that development in voice and video SEO and you … [Read more...] about Optimize Your SEO for the New Year
We all know that despite the pages and pages of websites that will show up after you click ‘enter’ on the Google search bar, only the first page deems relevant. So, how do you make it to the first page? With the World Wide Web’s quick-changing domain system, it’s hard to stay inside the loop. However, with the help of search engine optimization (SEO), it is possible to give … [Read more...] about Why Businesses Need SEO To Take Their Brand To The Next Level
Coming up with a marketing campaign can be a challenge, especially if you're running a small business. Small budgets make it difficult to set up campaigns that attract lots of customers. Digital marketing, however, has made it possible for businesses of all sizes to increase awareness of their products and services. In this article, we'll look at some of the best marketing … [Read more...] about Best Marketing Strategies to Grow Your Business
When I first launched my computer repair business, targeting suburbs in my local area, I used a number of marketing strategies. I tried a traditional leaflet drop, reaching 5000 homes but with little return on my effort and investment. I launched a Google Ads campaign (then called Adwords) which proved hugely successful and was my main source of leads in the coming years. But … [Read more...] about Marketing Your Local Business With Google My Business
Anyone with an online presence has probably spent a considerable amount of time perusing the world of Search Engine Optimization (SEO). Optimization can seem like a huge task, and it certainly does take some effort to build a network of pages that are perfectly tailored for content and optimization for search engine queries. But the effort is well worth it. The ability to draw … [Read more...] about Are Free SEO Tools Worth It?
A lot of people get cheated on by their freelancers or SEO agencies. They fall victim to over-promising and exaggerated sales pitch which includes monthly reports and website audits. But the agencies usually fail to deliver the clients all that was promised. Now, we can not blame the SEO agencies or their clients entirely. SEO reports are undoubtedly the most challenging to … [Read more...] about The SEO PowerSuite Review: What Makes It The Best Internet Marketing Tool?