For a long time now, the connection between social media and SEO has remained uncertain. The internet is full of contradicting opinions and answers to this subject. The truth is social media pages sometimes appear in search engines like Bing and Google. What is not clear is whether these pages affect any SEO ranking and algorithms. Social media activities do not … [Read more...] about How Social Shares Affect SEO Rankings
Search Engine Marketing
Quality links are a significant component of great content. In fact, a good portion of content marketing and off-page SEO surrounds link-building best practices. If links are one of the best ways to get SEO and content optimization on your side, does their age positively or negatively impact your overall strategy? Theoretically, the longer a link has existed on the web, the … [Read more...] about Does Link Value Change With Age?
You can't deny the powerful benefits of SEO to any digital business and how it drives organic traffic that provides tons of perks to a website. It does not solely focus on search engines like Google, but when talking of ensuring a good quality website that is optimized for SEO, you are also investing in excellent user experience, usability, and website visibility. People … [Read more...] about Why You Should Invest Into SEO when You Want More Clients
Implementing marketing yourself is a challenge that many business owners face as there is often little time to manage campaigns whilst focusing on the rest of the business. However, with the help of a strategy for both PPC and SEO, it is not impossible to do both. In this article, we will be looking into how PPC and SEO can aid in boosting the growth of the business in the long … [Read more...] about How Can PPC And SEO Help Boost The Growth of My Business?
The digital era of the 21st century has seen the integration of the internet into our lives. Digitization and technological advancements have created an ecosystem of devices and applications that interact with every aspect of human life. Over the last few years, there has been an exponential increase in the number of websites and online applications, and in turn, a boom in web … [Read more...] about Types of Security Issues on Google Search Console
If you want your local business to soar, you also have to think about its online presence. That’s where local SEO tactics come along to help increase your search visibility and have your business more discoverable to thousands of online users around your area. Based on advice from reputable SEO Melbourne-based companies, these are the seven best ways you can increase your … [Read more...] about 7 Ways to Increase Your Local Business Search Visibility
Any kind of business today needs a high-quality website to represent its goods or services in the best way. But creating the website is just a beginning. In fact, it is not enough to have a website: it should also attract as many people as possible. Moreover, they should not be just visitors; they should be people who are interested in what you have to offer. Your website needs … [Read more...] about 5 Strategies to Build Links to Your Small Business Website
You can use Google search to manage your online reputation, but there are a few essential aspects to keep in mind. This is because when it comes to managing your online reputation in search, you cannot leave anything to chance. If things go wrong, then you will have to spend a lot of money, time, and effort to clean up the negative references and reviews that feature … [Read more...] about Key Aspects of Reputation Management in Google Search
With ad blocks for major search engines -- Google leading the line -- continually growing, it is becoming significantly difficult for real, organic search listings to earn clicks from users. It isn’t just ads that occupy the SERP real estate -- there are carousels, image results, map packs and so much more. Just being a part of the 10 blue links on page 1 doesn’t guarantee a … [Read more...] about Sure-Shot SEO Tips for E-Commerce that Get You More Shoppers than Ever Before
Part of the emerging global economy is the digital economy, boosted by advances in technology and strategic partnerships across the world. One of the key opportunities for growth are emerging markets speaking foreign languages. Statistics show that just over 55 percent of the most visited websites had an English-language homepage in 2015. From 2001 to 2011, English language … [Read more...] about Importance of Incorporating Multilingual SEO to Your Online Marketing Strategy