83% of people trust the information they find online compared to what they are told by a friend, colleague, or brand. If inaccurate, falsified, or unfair results about your brand show up in search, it can significantly affect your ranking and brand’s image. Thus, to effectively fight negative search results, you need to track and monitor negative feedback continuously. And … [Read more...] about How to Deal with Negative Search Results and Protect Your Brand Reputation
Reputation Management
How to Monitor the Online Reputation of Your Small Business
With the power of the Internet growing every day, most small businesses can benefit from having an online presence. From social media to email marketing, to small business websites and SEO, there are a lot of ways to promote and grow your business online. Even if you feel that online marketing tools are not necessary for your business, chances are your customers are … [Read more...] about How to Monitor the Online Reputation of Your Small Business
An Influencer’s Guide to Taking a Stand on Social Issues & Why It’s Important
The United States has been becoming politically divided and angrier for various reasons, in recent years, and it appears as if 2020 has caused this division to only grow. With a poorly handled pandemic that is still ravaging states across the country, outbreaks of protests in the name of the Black Lives Matter movement and a heavily contested presidential race, Americans have … [Read more...] about An Influencer’s Guide to Taking a Stand on Social Issues & Why It’s Important
Leverage Online Reviews to Build your E-Commerce Brand
Whether they are online or offline, opinions matter! And, for businesses, they become the difference between improving sales numbers and not getting enough sales. Online reviews do the job of convincing customers by telling them more about the business, the brand, and merchandise. Gone are the days when reviews mattered only to those in the food and travel industry. Online … [Read more...] about Leverage Online Reviews to Build your E-Commerce Brand
Key Aspects of Reputation Management in Google Search
You can use Google search to manage your online reputation, but there are a few essential aspects to keep in mind. This is because when it comes to managing your online reputation in search, you cannot leave anything to chance. If things go wrong, then you will have to spend a lot of money, time, and effort to clean up the negative references and reviews that feature … [Read more...] about Key Aspects of Reputation Management in Google Search