Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. Standard Components of a Marketing Plan Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, … [Read more...] about The Essential Contents of a Marketing Plan
How to Write a Marketing Plan
How a Marketing Plan Can Help Your Small Business
So you've gotten your business going. You have a customer or two. The phone is ringing a little. For any business to grow and prosper long-term, it needs a solid foundation -- and that includes a marketing plan. So how can a marketing plan help your small business? A marketing plan is a road map detailing the route you'll take to get your business noticed by potential … [Read more...] about How a Marketing Plan Can Help Your Small Business
How to Develop a Winning Marketing and Promotions Campaign
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "didn't knows"¨ from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddenly reach more … [Read more...] about How to Develop a Winning Marketing and Promotions Campaign
How to Get Started on Your Marketing Plan
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc.). Internally, the amount of information you gather about your own business will depend on your company … [Read more...] about How to Get Started on Your Marketing Plan
What to Include in Your Marketing Plan
For those new to marketing planning, the thought of completing a marketing plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support … [Read more...] about What to Include in Your Marketing Plan