It has been said over and again that up to 50% of all advertising is wasted. That’s a pretty steep percentage considering how many billions of dollars are spent on advertising annually. So who’s placing the effective advertising and who isn't? When it comes right down to it…most business people think they know more about advertising and marketing than they actually do. 10 … [Read more...] about How to Make Your Advertising More Effective and Cost Less
QUESTION: Is there an effective way to promote shows, concerts, etc. with limited funds. I'm sure there is a way to get music retailers to promote there businesses at the show, and hopefully they will advertise for the event too. How? Flyers and posters I think are over-rated. Are these two media really it unless you have money or if the band is big enough the dj's talk … [Read more...] about How to Advertise a Band for Low or No-Cost?