One inevitability faced by any kind of business, whether big or small, is competition. If you don't have any competition at the moment, then count your blessings. But if your product or service is a good one, you soon will. Not that competition is all bad. In fact, it can even help your business. First, it's easier to get a decision from a customer when he has a choice … [Read more...] about How to Beat the Competition
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Excellent Customer Service: A Must for Small Businesses
Any business, especially a small business, needs repeat customers to survive. To achieve this, a business needs to offer excellent customer service. Great customer service is essential to help small businesses attract and retain the customers they need to survive and compete against the big boys, and more so in a downturn economy. We interviewed Kathy Doering, President of … [Read more...] about Excellent Customer Service: A Must for Small Businesses
How to Market a Cake Decorating Business
QUESTION on How to Market a Cake Decorating Business I am trying to start a cake decorating and cheesecakes business. I need help in marketing my business. How can a get a lot of customers for my business? – Shirley (Tampa, Florida) ANSWER by Isabel Isidro Dear Shirley: Congratulations on your new business! Cake decorating is a fun business, and … [Read more...] about How to Market a Cake Decorating Business
How to Create a Profitable Niche for Your Business
Focusing on untapped niche opportunities is often the best approach for a small business. Success is easier to attain if the small business focuses on a more specific and smaller area of its target market, especially during the start-up period, instead of covering the entire spectrum of a particular market. Today’s business environment is so competitive that a cash-strapped … [Read more...] about How to Create a Profitable Niche for Your Business