If you’re starting a new business, it’s critical you get the message out to your would-be customers. If no one knows who you are, after all, they’re unlikely to buy from you. It’s for this reason that marketing is so critical for new start-ups. But what approach is best when it comes to marketing a brand-new business? As we’ll see, it depends on the business in question. … [Read more...] about The Essential Marketing Materials for Start-Ups
Business Cards
Effective Print Marketing Solutions for Small Businesses
Though digital marketing has changed the game for businesses large and small, it doesn’t take away from the significance (and necessity) of print marketing. In fact, there are lots of businesses that make the mistake of focusing their time, money, and resources into digital marketing. What isn’t understood, however, is that print materials are tangible items that provide … [Read more...] about Effective Print Marketing Solutions for Small Businesses
How to Use Business Cards to Get More Customers and Increase Profits
A business card is one tangible proof that you are indeed a business owner. As old school as it may seem, nothing seems legitimacy than seeing your name, title and company printed in thick and colorful card stock paper. And finally, you’re at a networking event, all excited to hand out your business card to everyone you meet. But after handing out all the cards, what happens … [Read more...] about How to Use Business Cards to Get More Customers and Increase Profits
How to Use Business Cards as an Effective Marketing Tool
Are you wasting your most powerful marketing weapon? Forget the classifieds, the billboards, the radio ads and even the banner exchanges. For sheer affordability (maybe 2 cents each) and versatility, you can't beat the humble business card. You probably ordered some as soon as you started your business. It was thrilling to see that fresh-printed symbol of business legitimacy, … [Read more...] about How to Use Business Cards as an Effective Marketing Tool
Importance of Business Cards Even for Online Marketers
You've probably heard this before. In fact, you may very well have SAID this before: "Oh, I don't need business cards. I do all my business online." That seems like a pretty safe assumption, doesn't it? After all, one of the advantages of conducting business online is the reduction in conventional paperwork and printing costs. If your prospect is in Australia and you're in … [Read more...] about Importance of Business Cards Even for Online Marketers