The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. Learn how to sell to the mature market.
Niche Marketing
5 Elements to Identifying and Building Your Business Niche
If you want to make more money in today, then you need to master your business niche. Learn how to improve the effectiveness of your niche marketing.
Is Your Niche Market Too Small?
If you are niched too tight, it may hurt or fatally wound your business. Learn how to do niche marketing right, and begin to market to other niches.
Focus on a Niche: Factors to Consider
A small business owner, often lacking in start-up funds, must use exceptional strategies to get the business running. Learn how focusing on a niche market could be the ticket to your success.
Targeting: How to Find Your Niche
Most marketing experts will tell you that you need select a niche or a target audience. Learn targeting & how to find your ideal prospects.
How to Create a Profitable Niche for Your Business
Focusing on untapped niche opportunities is often the best approach for a small business. Success is easier to attain if the small business focuses on a more specific and smaller area of its target market, especially during the start-up period, instead of covering the entire spectrum of a particular market.