Every 7.7 seconds someone in the United States turns 50. The 50+ population controls more than $7 trillion in wealth and is responsible for 50% of all discretionary spending. It purchases 41% of all new cars, buys 80% of all luxury travel, and is 30% more likely to purchase products online than younger users. Yet, internet marketers often miss this rich potential … [Read more...] about 10 Ways To Get Your Share of the Mature Market
If you want to make more money in today's competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best: The AARP card appeared in the mail again. This time I actually opened the envelope and reviewed the material included with the invitation to join. Offers of insurance, magazines, on-line … [Read more...] about 5 Elements to Identifying and Building Your Business Niche
Niche Marketing is an important marketing strategy for small businesses. It is a strategy that has proved to work well -- but only if done right. If you are niched in too tight, it may hurt or even fatally wound your business. Because environments change so do marketing strategies. Now is the time to widen your peripheral vision and begin to market to other niches. As … [Read more...] about Is Your Niche Market Too Small?
Small business, often plagued with a shortage of start-up funds, must use exceptional strategies to get the business running without draining much needed capital. Most especially if competing head-on with a big company is imminent. Unless millions of dollars is readily available to launch the business, the only chance at winning against a big competitor is to focus on niche … [Read more...] about Focus on a Niche: Factors to Consider
Most marketing experts will tell you that you need select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful. Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably … [Read more...] about Targeting: How to Find Your Niche