Healthcare organizations face mounting pressure from all sides to operate more efficiently in terms of cost and time. Balancing patient care with budgetary demands is an ongoing challenge. As Newsweek reports, approximately one-fourth of all healthcare spending is wasted in America — which amounts to between $760 billion and $935 billion annually. This waste can take many … [Read more...] about How to Make the Most of Healthcare Analytics
Marketing Plan
Creating an Effective Healthcare Marketing Plan for Your Business
Do you run a healthcare-focused business? Then you need to have a solid marketing plan for your healthcare business. A healthcare marketing plan is a research-backed, well-designed, and extensive document that maps out various marketing strategies—both digital and offline—in order to reach a specific goal. By leveraging various marketing channels, it aims to help healthcare … [Read more...] about Creating an Effective Healthcare Marketing Plan for Your Business
The Essential Contents of a Marketing Plan
Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. Standard Components of a Marketing Plan Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, … [Read more...] about The Essential Contents of a Marketing Plan
How a Marketing Plan Can Help Your Small Business
So you've gotten your business going. You have a customer or two. The phone is ringing a little. For any business to grow and prosper long-term, it needs a solid foundation -- and that includes a marketing plan. So how can a marketing plan help your small business? A marketing plan is a road map detailing the route you'll take to get your business noticed by potential … [Read more...] about How a Marketing Plan Can Help Your Small Business
How to Get Started on Your Marketing Plan
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc.). Internally, the amount of information you gather about your own business will depend on your company … [Read more...] about How to Get Started on Your Marketing Plan