Healthcare organizations face mounting pressure from all sides to operate more efficiently in terms of cost and time. Balancing patient care with budgetary demands is an ongoing challenge. As Newsweek reports, approximately one-fourth of all healthcare spending is wasted in America — which amounts to between $760 billion and $935 billion annually. This waste can take many … [Read more...] about How to Make the Most of Healthcare Analytics
Marketing Plan
Creating an Effective Healthcare Marketing Plan for Your Business
Do you run a healthcare-focused business? Then you need to have a solid marketing plan for your healthcare business. A healthcare marketing plan is a research-backed, well-designed, and extensive document that maps out various marketing strategies—both digital and offline—in order to reach a specific goal. By leveraging various marketing channels, it aims to help healthcare … [Read more...] about Creating an Effective Healthcare Marketing Plan for Your Business
The Essential Contents of a Marketing Plan
Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget. Standard Components of a Marketing Plan Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, … [Read more...] about The Essential Contents of a Marketing Plan
How a Marketing Plan Can Help Your Small Business
So you've gotten your business going. You have a customer or two. The phone is ringing a little. For any business to grow and prosper long-term, it needs a solid foundation -- and that includes a marketing plan. So how can a marketing plan help your small business? A marketing plan is a road map detailing the route you'll take to get your business noticed by potential … [Read more...] about How a Marketing Plan Can Help Your Small Business
How to Get Started on Your Marketing Plan
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc.). Internally, the amount of information you gather about your own business will depend on your company … [Read more...] about How to Get Started on Your Marketing Plan
What to Include in Your Marketing Plan
For those new to marketing planning, the thought of completing a marketing plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support … [Read more...] about What to Include in Your Marketing Plan
How to Plan Your Marketing Process
"If you don't know where you're going any road will take you there." This old proverb makes a lot of sense. The best way to conserve resources and optimize results in any endeavor is to set a goal and then follow a well-researched and carefully plotted route to get there. This is especially true for small business marketers who have limited budgets to create marketing … [Read more...] about How to Plan Your Marketing Process
Four Essential Marketing Plan Components
SWOT Analysis for Small Business
When conducting strategic planning for any company - online and/or offline - it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and the current business environment as well. SWOT analysis is one such example. Completing a SWOT analysis helps you identify ways to minimize the affect of weaknesses in … [Read more...] about SWOT Analysis for Small Business
How to Create a Marketing Plan
A home-based entrepreneur is faced with unique challenges to overcome. Foremost of these is the negative stereotype that potential customers may have on home-based businesses. Many people still look at home-based businesses as part-time or temporary employment, makeshift operations run from the garage, or worse, not "real" businesses. In order to overcome these … [Read more...] about How to Create a Marketing Plan
