Web scraping is also known as web crawling. It refers to the data extraction or collection of large amounts of data from the web. With the right web scraping tools in place, your company benefits from advanced marketing intelligence to develop key strategies. Between proxies and captchas, the data extraction process is extremely technical and time-consuming. That’s why using … [Read more...] about How to Gather Marketing Intelligence with Web Scraping Tools
Market Research
Strategies for Finding Information on Private Companies
It's Monday afternoon and you have just returned from an enjoyable lunch, thinking that you will continue working on the task you started in the morning. As you sit down to your keyboard, you notice a photocopied article from a well-known industry magazine taped to your screen with a post-it note tagged onto it. The note reads: "Who are they and where did they did come … [Read more...] about Strategies for Finding Information on Private Companies
How to Get to Know Your Customers
If you know your customer, you’ll know what they want from you and from the products they buy. You need to know who you’re talking to in your marketing materials so that you know how to connect with them, not just talk at them. You’ll have greater success the better you know your customers. So, how do you get to know your customers? Follow these guidelines and ideas to hop … [Read more...] about How to Get to Know Your Customers
How to Use Customer Information to Increase Sales
Customers are not created equal: some are more valuable than others. Businesses that have the ability to determine the value of the customers have the edge in today’s highly competitive business environment. Customers fall into different categories, such as: Customers who are profitable; Customers who increase your competence . Customers who build up the image and … [Read more...] about How to Use Customer Information to Increase Sales
Affordable Market Research for Your Small Business
Until recently, limited budgets kept most types of market research out of reach for entrepreneurs and other small- budget businesses. Today, through the Internet, small-budget businesses have more research options. Secondary research sources are easier to find. More affordable primary research methods - both qualitative and quantitative - are available online as … [Read more...] about Affordable Market Research for Your Small Business
