You may have heard that you need to have a “professional” email address when you are in business. Most people consider their name @gmail to be a professional email address, but you need to have an email address at your business domain. For instance, Betty’s Backery and your website was bettysbackery.com then your email might be firstname.lastname@example.org. Can you see how this look more professional than being a Gmail address?
It’s great to look professional, but what if you are on a hosting platform and you hate the performance their email services offer? This is where Google comes along and sweeps you off your feet. Google has thought of everything and allows you to change your MX records so you can get emails through their services. You can have all the same Gmail features without the Gmail ending. Now you can have your own professional email address and be taken seriously.
Importance of Having a Professional Email Address
Having an email address at your website domain garners a lot of respect. When people see that you have an email address through your own website, they are likely to go and see what your website is about. If your website looks good, chances are you will gain even more respect from the person you’re emailing.
Paying attention to small details like this could mean the difference between getting a job and being passed over. You have to use every advantage that you have.
Having your own email address hosted at your domain also helps with email deliverability. This is because it is less likely that you are going to be a spammer. Spammers usually sign up for free email addresses instead of sending emails from a domain where they could be tracked.
Why Businesses Love GSuite
When you learn how to set up a professional email address through Google, you get access to G Suite tools. There are also different tiered membership options to suit any business need, small or large. You can choose to have a business account that will allow for multiple people on the account or you can have a basic account that will be for one person (you).
The reason so many businesses love G Suite is that not only do they get an email, but they are able to use Drive as well as other related services depending on their subscription level.
While you may be able to get unlimited emails through your hosting company, you also should remember that their reliability is unlikely as good as Gmail and their spam filters are definitely not doing as good of a job as G Suite will do for you. Some email providers even put [spam] and then the email subject instead of sending it to the spam folder. What a waste of time.
When you are ready to get started with your professional email, you need to go to Google to sign up for a GSuite account. You can go through the steps to get started with your professional email account there, but make sure you don’t miss anything small.
For instance, if you are using a CDN (content delivery network) you would go to change your MX records there vs going to your domain registering company. When you look into the steps, you will see that it tells you the name of the company you need to log into to change these records, but if you aren’t paying close attention, you might gloss over it.
If you are the only one that needs an email address, it is easy enough to get started by clicking through the setup screens. There is a 14 day trial of G Suite, but if your main goal is to have a professional email address and you already like Gmail, you won’t have any reason to discontinue your service there.
As you are going through the setup process, they may ask you if you need a domain name. If you already have a website then no, you do not need a domain name. You want to have an email address that is linked to your website.
Verifying Your Website
There are some pretty technical parts to this process like the website verification. You can choose from some different options, but oftentimes uploading a file to the site’s root is the easiest so that you can simply click verify and you’ll be good to go. If you don’t verify that you are the website owner, you won’t be able to use the domain. This protects from people that might try to steal your domain for sending spam.
Once you have your email verified and the MX records are set correctly, you will be able to use your email address at your own domain. Now when you hand out your business cards, you can have an email address other than a Gmail which makes your card look much more professional.
Now that you understand how a professional email can benefit your business and your credibility, it’s time to get it taken care of even if you don’t like technical things. If you need help, you can hire someone to set up your G Suite but if you follow the directions, you shouldn’t have too much trouble setting up the email.
Using the email address is the same as it is when you use Gmail and you can look in the same way which keeps it very simple.
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