Photo by JESHOOTS.COM on Unsplash Content is king — that remains to be true. However, just because content is king doesn’t mean you need to be devoting so much time to content marketing. Don’t get me wrong: Content marketing is undeniably important. Content helps your audience engage with your brand, building knowledge and trust. Content brings in leads, improving sales … [Read more...] about Why You Are Wasting Your Time With Content Marketing
Learn how to use content marketing for your small business. Create, publish and distribute content for your target audience in order to attract attention and generate leads, increase your customer base, and generate or increase online sales.
Social media is getting more and more prevalent. It keeps consumers updated with each other: on their latest wins, losses, scores, and experiences, making it an endless resource that any marketer would be wise to make use of. This is the heart of UGC or user-generated content. Wikipedia defines user-generated content (UGC), alternatively known as user-created content … [Read more...] about How to Build a Business Case for Investing in UGC
You might be aware of the phrase “Content is King”, I bet every digital marketer out there is. Around 60% of marketers create at least one piece of content every day. Uploading unique valuable content is equally essential as deploying engaging marketing strategies. But unfortunately, content creation is one heck of a tough job. It's not always rainbows and butterflies, its hard … [Read more...] about 7 Ways to Ensure Content is of High Quality
A large number of businesses don’t have documented content marketing strategies. The good thing about having a content marketing strategy is that it will make your efforts to be more successful. With no strategy, failure or success is a matter of luck. No one wants to get to a point where he is wasting his efforts. The challenge that most people have is that they don’t … [Read more...] about 10 Ultimate Guide to Create a Content Marketing Strategy to Grow your Business
Blogs, service/product pages, landing pages, captions, etc. etc. There’s a lot of content to be written online. As any local SEO service company would agree with: Content is the backbone of your online presence! It carries your message across platforms, influencing how people view your brand. Even if you think you’ve nailed the voice, tone, and language of your company’s … [Read more...] about How to Start Writing Better Online Content
You want to position your startup for big things. This means preparing to operate your business on a global scale. It’s something you want to do right from the beginning. The last thing you want to do is think about globalization a year or more from now. Create the right globalization strategy now, and you are more likely to build a larger customer base. Further, investors are … [Read more...] about Content Localization on a Budget for Your Startup
In today’s digital marketing space, content is king, and it’s one of the ways you set yourself apart from the crowd. Content is a necessity for the modern business; it is behind every great brand and helps your customers to understand your company better which translates to more sales. However, boring or irrelevant content will do nothing for your brand. And you … [Read more...] about How to Get More People to View Your Content
The answer isn’t as simple as a "yes" or a "no." It has changed in some ways and remained the same in many other ways. Some things have come up recently and improved the experience, like guest blogging services, while others that used to be useful have been phased out with time. Blogging has come a long way from what it used to be. When it started out, it was a way to … [Read more...] about Are Guest Posts Still Working in 2019?
Image credit: StockSnap In a world full of generic stories and articles, it can be challenging for businesses to personalize marketing strategies and attractive the target audience, especially at a large scale. Regular social media posts can reach a large number of readers, but if the content isn’t interesting or relevant, they would lose their interests really quickly. Even … [Read more...] about Three Strategies to Execute Content Marketing Personalization At Scale
Content marketing is necessary for any company to see long-term success. However, content marketing comprises many things: social media, video, and blogs among them. This makes building a successful strategy complicated, which is why you should turn to other content marketers in your field for inspiration and ideas. This doesn’t mean you have to copy other brands out … [Read more...] about What You Can Learn From the Best & Worst Content on the Web