The independent agency network ICOM recently completed a study on the fastest growing ways of reaching customers. While Internet is the king, they found that the “the forms that are growing the fastest aren’t the same in different parts of the world.”
Blogs, e-mails and group sites were the fastest growing forms of marketing in Europe, North America and Asia. But viral marketing is equally strong in North America, outdoor and product placement in Asia, and SMS and guerrilla marketing topped the list in Latin America. The results are based on data from 58 respondents in 25 countries from 34 member agencies.
Below are the top 10 growing forms of outreach:
1. Blogs/e-mails/group sites
2. Viral marketing
3. Internet (interstitials/message embeds, etc.)
4./5. Commercial messages on hand-held devices
4./5. New formats of outdoor
6.-9. Brand experience (brand-sponsored games, etc.)
6.-9. Guerrilla marketing
6.-9. Search engine marketing
10. Program development (with product integrated into content).
While I wish I could share the actual study, you can read the news release here