You do not need a graduate degree in business from an Ivy League school to be an entrepreneur (although that won't hurt). You just need to master and understand the three business principles that lie at the heart of all successful commercial enterprises: sell to your customers, collect the payment, and profit from it. Selling to Customers The goal of any business is to sell … [Read more...] about Business Principles of Every Successful Business
Archives for August 2012
How to Improve Your Business Image
Your business is new. Or small. Or cash poor. Or unknown. Or whatever would be the opposite description of your competition. If you think that's a problem, then think again. The key to standing out from your competition is to tweak every aspect of your business' image. Here are the first ten steps to get you started. 1. Choose the right name A successful name will … [Read more...] about How to Improve Your Business Image
Publicity Campaigns for the Small Business Owner
Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure isn’t as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If … [Read more...] about Publicity Campaigns for the Small Business Owner
How Do You Put a Value on Your Time?
As a small business owner, does the following paragraph sound familiar to you? "Other than doing the technical ‘fix-its’ with my computer…I do it all! I have found that this keeps me very limited in growing my business and taking on new clients. I wish I had someone to help but how can I justify hiring someone when I can do the work myself … when I have the time?" This … [Read more...] about How Do You Put a Value on Your Time?
Do You Know How Your Business is Doing?
Every entrepreneur wants his or her business to be successful. But how do you know if your business has reached this threshold called success? As you spend your energy, time, resources, and talent building your business, there will be moments when you question yourself. How am I doing? Am I making it? Am I earning money from it? Is all the trouble worth it? Am I still … [Read more...] about Do You Know How Your Business is Doing?