One way to start your business is to find your passions, and build on the things you are passionate about to create a successful business.
Diane Dreher, author of the book “Your Personal Renaissance: Twelve Steps to Finding Your Life’s True Calling” defines passion as the “collection of innate talents that drive them.” But can passion be the key to the success of a business?
Starting a business that revolves around that passion ensures that you will enjoy what you will be doing. And this is very important. Starting a business is hard and requires persistence, hard work, time and commitment — and feeling passionate about what you do in your business can help sustain you even during bad times. As others have said — Do what you love and money will follow.
However, it is important to ask the following questions when starting a business:
- Can your passion be a profitable business?
- Do you have unrealistic expectations about your passion?
- Are you making sound business decisions, or are your passions taking you too far?
- Can you create new passions instead?
Passion can be a good starting point. BUT — passion should be combined with clear opportunities and need in the marketplace. You can’t start a business based on your passions when there’s no demand for it. You need to listen to the marketplace and find how your passions can address the needs of your potential customers.
And if your passions really do not work that well in business, you can learn new passions.