Wedding is big business. According to the Association of Wedding Professionals http://www.afwpi.com/wedstats.html 2,226,000 weddings occurred in the US from June 2004 to June 2005 (CDC) spending approximately $85 Billion.
Amidst the wedding preparations from reserving a church or place of ceremony to buying flowers to hiring a caterer, a big concern of brides all over the world is: “Will I look good on my wedding day?” All brides want to look their most beautiful self on their wedding day. They want to be able to look at their wedding day picture five years from now and say that they indeed looked their best on their wedding.
Alas, looking best sometimes takes a lot of work. In some cases, a LOT of work. Hence, many brides are looking for help to improve their looks and shape their physique.
If you are in the fitness field or looking for a niche in this area, the bridal segment can be one lucrative market. Here are some ideas of what you can do:
- Be a personal trainer to the brides — provide one on one physical training to the bride to achieve the look the bride strives for
- Organize a boot camp for brides — in addition to physical fitness, boot camps can offer classes in etiquette, personality and poise
- Be a diet consultant to the briders — sort of like a health and wellness coach for the bride focusing on diet
Below are recommended books on how to develop fitness programs for brides:
- Bridal Bootcamp by Cynthia Conde
- Buff Brides: The Complete Guide to Getting in Shape and Looking Great for Your Wedding Day by Sue Fleming
- Bootcamp360 for Brides: The Few, the Proud, the Fit by Tamara Kleinberg