Part 1: What's in a Domain Name: How Your Domain Name
Can Ensure Your Online Success
The right domain name
can solidify your business identity, permanently imbed it in user's psyche
and garner more attention than a 30-second spot in the Super Bowl. For
better branding results, your domain name should be memorable and easy to
(article continued below ...)
Here are six guides
on how to choose an effective domain name:
1. It should be
short. When it comes to
domain names, the rule is: the shorter, the better. Since users will have to
type into the keyboard the domain name, it should be both short and easy to
spell. Long generic names, in particular, can be confusing and hard to
remember. The consulting firm PriceWaterHouse's ebusinessisbusiness.com is
both complicated and long. Thus, it is not hard to imagine that the
65-character domain names never catched on. Who could remember (much less
have the patience to type correctly) names such as
learnthemarketingsecretsintheworld.com? Long names are simply too cumbersome
for the Internet.
2. It should be
simple. To increase
recall, a domain name should be simple. Simple domain names are those that
use few letters in the alphabets and arrange them in an easy to use way.
While a domain name may be short, it does not necessarily mean that it is
simple. Some also combine numbers with letters, resulting in
hard-to-remember domain names such as Click2Asia.com and Opus360.com.
Combining names and numbers makes it much more difficult to recall and these
domain names usually make poor brand names.
3. It should be
suggestive of the category. Some
successful online businesses use domain name that use the best of both
worlds: it is a proper name, but stops short of being generic. AOL or
America Online is suggestive of its category - which is the Internet. CNET
is short for computer network. PowerHomeBiz.com is play of the home business
4. It should be
unique. Your domain name
should be unique to be memorable. Examples of unique names are the search
portals Altavista and Lycos. The name AskJeeves.com, manages to suggest the
function of its site, while being memorable. Another example is the
MySimon.com, a price comparison site. Common or generic names are not
unique, and thus can hardly be memorable.
5. It should be
easy to say. Similar to
the offline world, word of mouth is a potent communication medium.
Qbiquity.com, a relationship marketing application software provider, may be
a short name but it is by no means simple and definitely not easy to say.
Try pronouncing that name and remembering the spelling!
6. It should be
personalized. If the
situation allows it, you can name your site after an individual, maybe even
you. Using a personal name for a domain assures that you will be using
proper name and enhances the publicity potential of your site. DrKoop.com,
for example, capitalized on the good name of the former U.S. Surgeon
General. Dell.com is named after their founder Michael Dell's name. Even
personal coach Lynn Berger uses her name for her lynnberger.com site.
While it may be hard for a domain name to embody all the six qualities
above, choosing a name with these qualities in mind will help you develop an
Internet brand that will lead to your online success. Remember, it all
starts with the name.
About the Author:
Nach M Maravilla is the publisher
of Power Homebiz Guides.