Pay-per-click (PPC) search
engines are a highly effective and inexpensive way to attract
targeted traffic to your web site. With the most popular PPC
search engine (i.e. Goto) you can often buy this search engine
traffic for 1 cent per click. It is now possible to bid for
keywords for as little as $0.001 per click with some of the less
popular PPC search engines! This means that you can get 5000
visitors to your website for just $5!
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Below are some strategies that you can use to consistently get
a steady flow of traffic to your website and increase your sales.
1. Focus on one item or product that
you want to promote. Promoting your entire list of
programs or products will be more expensive and get you less
targeted traffic. Instead, choose a product and promote that. You
can promote other products or programs separately. Each click
through should direct your visitor to the specific program or
product that you're selling. This will ensure that you will have
less competition in bidding for very focused keywords and a higher
likelihood of reaching really interested customers. Avoid
directing your customers to a web page that is likely to confuse
them or where they'll have to start looking for the advertised
product. Most customers simply do not have the time.
2. Find out what the traffic is like
for your desired keywords. Most pay per click search
engines have a page where you can see what and how many times a
keyword was searched for in the previous month. Remember a keyword
that was popular in June may not be as popular in July or August.
These reports must be used as a guide. I have found that any
relevant keyword attracting more than 50 clicks per month is worth
3. Strategize before placing your bid.
Now that you know what you want to promote and what keywords to
use, you need an effective strategy to make your campaign
profitable. As a general guide, avoid bids that exceed $0.10
unless you have a huge advertising budget and you're selling a
killer product. Instead, aim to bid for less popular low-cost,
relevant keywords. They produce a better return than the popular
4. For the more popular keywords, bid
for a lower and less expensive position. When you
search on a keyword, most PPC search engine results will also show
you what each advertiser is paying for their position. Remember
you don't always have to be first. If one advertiser is paying
$0.15 for the first position and the second advertiser is paying
$0.05, you can get third place for only $0.01. A good tip is to
aim for the first page, even if you're in position 15! Most
surfers quickly scroll through the entire page and they do not
necessarily click on the first or second listing! Research has
shown that listings at the top and bottom of the page are more
likely to be noticed than those in the middle.
5. Write interesting ad copy.
The headline and copy of your text are your one shot at getting
leads and customers interested. You want to tell them what you are
promoting and why they should visit your site. Remember the goal
is interested customers (good leads) not just anybody. Give your
potential customers an added incentive by giving away something
FREE! PEOPLE LOVE FREE STUFF! You can also include deadlines and
discounts information when applicable.
6. Only bid on keywords that are
relevant to your campaign. This point cannot be
over-emphasized. All the Pay-per-click search engines have rules
concerning how relevant keyword bids are. Generally, you cannot
bid on keywords that have nothing to do with what they are linking
to. In any case, bidding on words that are not related to your
promotion is a bad strategy. It may result in clicks that you pay
for, but that do not bring interested customers or leads.
7. Bid on as many relevant keywords as
you can. You catch more fish with a net than you do
with a single line. You can often get great, targeted clicks for
only a penny or less if you bid on less popular but relevant
keywords. If you take the time to bid on a few words a day, you'll
have a powerful, inexpensive campaign running within a few days.
Don't forget to try it out at more than one PPC Search Engine as
8. Track your keywords and your entire
marketing campaign. You can do this by checking your
Reports. Each pay-per-click service offers reports. These will
tell you how well each keyword is driving traffic. You can then
fine-tune your efforts by changing the value of your bids or
adding and deleting keywords. Regularly Check your keyword
position and do a lookup on your keywords. If you have picked
popular words, you will notice that your bids will change position
as others bid on them as well. Expect results that match your
If you take a little extra time to apply these points, you
should see good results within a short period of time, depending
on your efforts.
I have used these Strategies to promote my GP Program with
great success. You can find out how your free membership in this
exciting new income opportunity can make you hundreds of dollars
by clicking on the link below. Or just send a blank email
mailto:firstname.lastname@example.org for your free report.
Someone has said that pay-per-click search engines (like all
Internet marketing efforts) are like fishing. You must cast
hundreds of times to get a few fish. So be patient and remember
that using pay-per-click advertising, like ezine advertising, is
an effective approach that can increase sales at a very low cost.