For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals. Build a lasting, meaningful relationship with your … [Read more...] about How to Market to Women
Women Business Owners
4 Self-Care Tips for the Busy Business Woman
It's not uncommon today for businesswomen, or women in general, to have a lot on their plates. From trying to balance a career to taking care of family, life can seem overwhelming at times. That's why self-care has become a much talked about thing. However, most busy women tend to push self-care to the back burner in favor of doing for others. There are many different … [Read more...] about 4 Self-Care Tips for the Busy Business Woman
Start-up Business Tips for Women
America has more than 12.3 million businesses owned by women and they employ over nine million people and bring in over 1.8 trillion dollars. There are lots of opportunities out there for women to succeed as entrepreneurs but in our male-dominated society, women also face significant challenges, so it’s important to be aware of the resources available to help you overcome them. … [Read more...] about Start-up Business Tips for Women
Dressing for Success: What to Wear When Pitching to Clients
Let's say you have a client pitch the next day: you're getting to bed early for enough sleep, you've gone over your notes and presentation what feels like a hundred times, and you've even written a few jokes to ease the tension in the room. What else do you need to think about now? Why, what you're going to wear, of course. In the world of business, first impressions are … [Read more...] about Dressing for Success: What to Wear When Pitching to Clients
Kathleen Balus: A Woman’s Courage to Rise Above Failure
Article originally published in April 2002 No one says that entrepreneurship is a ticket to sure-fire success: you can either win or lose. The mark of a true entrepreneur, though, is having the courage to rise above failure, and bravely go on. Kathleen Mersmann-Balus stared at bankruptcy in the eye but moved on to rebuild her business and her self-esteem. Today, the company … [Read more...] about Kathleen Balus: A Woman’s Courage to Rise Above Failure