In the world of digital marketing, a landing page is like the elevator pitch. It should be simple enough to be taken in quickly. It should be snappy and convincing at the first glance. It might not get you the sale, but it will get you a lead. And just as some products can’t be sold using an elevator pitch, relatively short landing pages don’t work well for all types of … [Read more...] about 6 Tips For Better Landing Page Design
Website Usability
Best Ways to Present Web Page Design & Get Better Client Feedback
The web page design plays a significant role in attracting potential visitors and converting them into customers. The design can also make the user happy that’s why it’s important to ensure that the design will make the website streamlined and functional. By making the website well-designed, it’ll also improve the customer’s experience. It is believed that the design affects … [Read more...] about Best Ways to Present Web Page Design & Get Better Client Feedback
5 Essential Components of a Small Business Website
Whether you just started your business yesterday or it has been around for 100 years, no business can get by without a website anymore. According to one survey, 85 percent of people look up businesses online and use the information they find to determine which company to purchase from. Does your site have all of these components of a good small business website? Professional … [Read more...] about 5 Essential Components of a Small Business Website
Web Copywriting Tips for Online Entrepreneurs
When writing a copy for the web, good communication is not achieved through a single strategy alone. Instead, quality website copywriting is a sum of four distinguishing features. It needs to be focused on a particular targeted audience and should also use clear and concise language. Website copywriting needs to be excellently researched without being stuffy, and, in order to … [Read more...] about Web Copywriting Tips for Online Entrepreneurs
Analyzing Your Website’s Copy and Usability
How many websites have you seen that are confusing, hard to navigate or just plain bad? As someone who works on site copy and has writers who work on site copy, I see it everyday. Actually, many times a day. I think the majority of people out there just don’t have the basics down when it comes to being able to write, and write for different mediums. Website design is a whole … [Read more...] about Analyzing Your Website’s Copy and Usability
10 Simple Ways to Improve Website Usability
Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their … [Read more...] about 10 Simple Ways to Improve Website Usability
9 Tips for Improving Your Website’s Usability
Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website. Given below are a few points that you need to consider to increase your website's usability. Points to consider for improving web usability 1. Give your visitor what he is looking for A visitor means business; he is looking … [Read more...] about 9 Tips for Improving Your Website’s Usability
Usability: One Key to Web Site Success
Have you received feedback that your web site is hard to navigate? Are your users “dropping off” your site after only a couple of minutes or page views? Do you sometimes get lost on your own site? If so, take some time to focus on your site’s “usability” - the golden ticket to an engaging online experience. If your site visitors can find information quickly and easily, and … [Read more...] about Usability: One Key to Web Site Success
