Solving people's and organization's problems is ultimately what business is all about. Effective selling involves defining your existing or potential customer s problems. If properly sold, a sales prospect will have his problems solved with your company's products or services. To be successful at selling, you must systematically approach customers with a proven repertoire of … [Read more...] about 8 Key Questions to Ask in EVERY Selling Situation
Sales Prospects
How to Sell to a Difficult Person
We all have people whom we find difficult. We don't understand them, connect with them, or even talk comfortably with them. But, when we own a one person business, seeing someone as a difficult person gets in the way of our selling effectively and their buying wisely. It is easy to blame the other person. They're the difficult ones. But, the truth is, if you find someone … [Read more...] about How to Sell to a Difficult Person
What to Do When You Can’t Close the Sale
We've all been there. After countless calls, meetings and an endless amount of work, you just can't get the customer to say "yes" and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let's put all the theories aside and get to a solution you can use right now to determine if the customer is serious. The … [Read more...] about What to Do When You Can’t Close the Sale
Your Buyer is Smarter than You
Too many salespeople view their buyers as anything but smart, especially those salespeople who deal with purchasing departments. In far too many sales communities, there exists an attitude that buyers and purchasing departments are nothing more than barriers that need to be broken down. Well, yes there are barriers. Ironically, though, they are barriers that more often than … [Read more...] about Your Buyer is Smarter than You
7 Ways to Stop Selling & Start Building Relationships
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients. We need to learn how to stop selling and instead start building relationships with potential clients. I was inspired to write this article after a few coaching sessions with a client named Michael, who sells … [Read more...] about 7 Ways to Stop Selling & Start Building Relationships