What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers' wants and needs? In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the … [Read more...] about Synchronizing Your Brand Image With Your Customers’ Buying Habits
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "didn't knows"¨ from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddenly reach more … [Read more...] about How to Develop a Winning Marketing and Promotions Campaign
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash. Every business uses one or more of the … [Read more...] about Is Your Marketing Strategy Killing Your Profits?
Marketing is all about helping people get what they want, and you use marketing campaigns -- ads, flyers, sales letters, telemarketing, face-to-face sales presentations, etc. -- to let your prospects and customers know that they can get what they want . . . from you. With that concept as a foundation, here is a simple marketing formula to help you create powerful and … [Read more...] about How to Develop Effective Marketing Campaigns
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Of the marketing component, trade show budget is almost always at the top of the list. Why? Both are viewed on the balance sheet as expenditures … [Read more...] about Cutting Down Your Trade Show Budget
You open your television and see the 30-seconds commercial launched by your competitor. You flip open a glossy trade magazine and you see the 2-page ad spread for the same campaign. You browse through sites and all you see are your competitors’ banner ads. Jealous? Don’t be! Home businesses often lack the resources to engage in multi-channel marketing campaign that … [Read more...] about Do-it-Yourself Marketing Tips for the Home Business Entrepreneur
Many people hate marketing. Any number of fears coming crashing to the psychological forefront of many minds with anything that smacks of selling, marketing or advertising. Fears that must be put into perspective or your business will die a decidedly unpleasant death. In fact, marketing is, without exception as vital to a business as breathing is to a body. Furthermore … [Read more...] about What is Marketing?
Small start-up businesses don't usually have the resources to launch huge advertising blitzes in multiple media formats. Unlike the big corporation and well-funded dot-coms, small enterprises do not often have the luxury of buying a full-page spread in a glossy magazine or a spot on primetime television. For advertising to be effective in creating brand awareness for … [Read more...] about 11 Inexpensive Small Business Marketing Ideas
You know what you are marketing; it's obvious. Or is it? If you're a financial advisor, you probably think you're marketing financial advice. If you're a sales consultant, you may think you are marketing sales training. If you are a realtor, you may assume you market homes or commercial properties. If you market big screen TVs you may think you're selling the latest … [Read more...] about What are You Really Marketing?
When you put an ad in a magazine, send out a sales letter, or put up a web site, you want results. You want your prospects to contact you and to buy from you; you hope to get a flood of calls and sales. If your marketing isn't generating the results you want, then it's time to change your marketing strategy! Don't expect to improve your results using the same … [Read more...] about When to Change Your Marketing Strategy?