What do customers see when they interact with your brand? Learn why you should synchronize your brand image with your customers’ buying habits.
Marketing a business can be a huge challenge. Before you begin a marketing campaign for your business, take time to develop a winning marketing plan. Learn some things you should always consider in any marketing and promotions campaign.
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if […]
The success of your business will greatly depend on how well you market it. Create powerful and effective marketing vehicles for your business, and learn a marketing formula that really works.
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Of the marketing component, trade show budget is almost always at the top of the list. Why? Both are viewed on […]
Lack of resources is not necessarily a hindrance in finding ways to market your business. Here are ways your marketing dollars can work twice as hard for you.
Marketing is the life force of doing business. It is not a one-shot deal that you do when you launch your business. Constant attention to marketing your business will push you to the top of your game.
If your small business does not huge resources for promotion, you can stretch your marketing dollars by using non-advertising approaches to promotion, especially during times of recession. Learn strategies for marketing on the cheap.
Do you know what you are really marketing? There’s a difference between your deliverables and what you are really selling to your clients. Learn what your customers really want.
If your marketing isn’t generating the results you want, then it’s time to change your marketing strategy! Don’t expect to improve your results using the same strategy.