If you're the type of business owner who likes to do everything on their own, you've probably already started doing some content marketing. You might have read up on keywords, and written an article or two in the hope of driving more traffic to your website. That's good enough for a start, but it probably won't give you the results you could get from content … [Read more...] about How to Go From Dabbling in Content Marketing to Mastering It
How to Market Online
How Sponsored Search Can Help Attract Customers to Local Businesses
Local businesses make their dollars from the community, regardless of the community size. Typically, the population correlates to the amount of competition. Sure, the more people you have in your town, the more opportunity there is, however, there’s often more businesses in the same field in bigger cities. Whether you’re starting your own PPC campaign or working with a … [Read more...] about How Sponsored Search Can Help Attract Customers to Local Businesses
3 Ways to Expand Your Online Reach Quickly
Most internet marketing instruments are not designed to produce overnight results. You can’t set up an SEO-optimized website and expect to appear on the first page of the search results immediately. The same can be said for social media efforts and other forms of campaigns. It is also worth noting that the internet marketing campaigns you run for your business are not one-time … [Read more...] about 3 Ways to Expand Your Online Reach Quickly
Online Tools that Business Owners Need to Get More Customers Online
Your friend: In just two weeks, I managed to land a $10,000 transaction through the internet. How cool is that! You: That’s awesome. I’m glad that things are starting to pick up on your end. Your friend: Thanks! How about you? How many new customers have you gotten from the internet, so far? You: (Nothing but awkward silence.) Friends, have you been struggling with … [Read more...] about Online Tools that Business Owners Need to Get More Customers Online
10 Ways to Ramp Up Your Social Media Marketing
Is your business on Facebook or Twitter? If not, it is time to create your social media presence and learn how to leverage it for your business. Social media has grown to be an important marketing tool for businesses. In fact, many businesses have successfully used social media to build brand names, generate awareness and recognition, promote products, build a following and … [Read more...] about 10 Ways to Ramp Up Your Social Media Marketing