Customers form their strongest relationships with people who give the most value. In today’s selling environment, what you sell – be it a product or service – is, in itself, the least valuable thing that you offer. Know how being an unpaid consultant can help increase your sales.
How to Create Value
Now that cheap credit has dried up for everyone, complexity and cleverness will no longer carry the day. Businesses can only succeed by returning to fundamentals and delivering real, basic value to customers.
Too many business owners, when asked about the value or ROI of their product or service, shrug their shoulders and say, “I can’t really put a value on it.” If you can’t put a value on it, think how hard it is for your prospects and customers! Learn how to create value and communicate them to your target market.