Advertising is a means for getting information about your product or service to the buying public. However, you need to do it right! Here are tips on how to launch an effective advertising campaign: Address your ad to a typical customer. Each sentence or paragraph must be aimed at that typical shopper. So many ads are not motivation enough to tell the consumer what he … [Read more...] about Elements of a Successful Advertising Campaign
How to Advertise
Online Advertising Tips and Strategies
There are many ways to advertise on the Web that choosing the best format and medium has become a challenging task for every online marketer. Survive the online advertising marketplace with these 6 tips: 1. Choose your advertising medium carefully. Advertising on the Web takes on many forms. There are many ways to advertise on the Web that choosing the best format and … [Read more...] about Online Advertising Tips and Strategies
How to Create a Winning Ad Campaign
As a small business owner in the past I have found myself frustrated with the effectiveness of advertising. With a limited budget I knew that I had to make every marketing dollar count. I will share a technique in this article that has worked consistently for me. The marketplace today for small businesses has become more competitive than ever. Businesses of every size … [Read more...] about How to Create a Winning Ad Campaign
How to Advertise: 13 Elements of Effective Advertising
Nobody can guarantee a winning ad. The only way to know for sure is to test it. But there are several elements that you can incorporate into your ad or sales letter to give it a better chance of being a winner. Use these elements as your own personal “winning ad checklist” and develop effective advertising campaigns: Element #1 Smart Ad Placement The first step in … [Read more...] about How to Advertise: 13 Elements of Effective Advertising
Top Seven Rules of Power Copywriting
Home business entrepreneurs often have to rely on their own skills for almost every aspect of their business and marketing efforts, including the copywriting of their advertisements. Here are seven tips on how to write your ad copy with a punch. Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them … [Read more...] about Top Seven Rules of Power Copywriting
How to Advertise Your Home Business
QUESTION on How to Advertise Your Home Business I have just recently been unemployed from a job I held for 12 years. I was the head of technical support for a small software company. I had many job duties and wore many different hats. I decided instead of going out to try and find a new job, I would start my own home business. We have a real need in our community and … [Read more...] about How to Advertise Your Home Business
Advertising Campaigns that Get Result
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do? Owners of small businesses and … [Read more...] about Advertising Campaigns that Get Result
