Any small business struggles with finding enough money to market effectively. There’s just never enough dollars available to put into marketing. The trouble is compounded by the fact that most small businesses don't have their own marketing departments. The task is left up to the CEO or someone hired in who doesn’t have as much experience as one would like. Given the limited … [Read more...] about How to More Effectively Market Your Small Business
Elevator Speech
How to Craft a Compelling Elevator Speech
Your elevator speech is a verbal business card or billboard. In order for it to be effective it must be compelling. You want it to draw in the prospect yet leave them wanting to know more. It is one sentence, two at the most, and serves as your benefit statement. Your elevator speech needs to be just what its name implies, short enough to share on an elevator ride. It … [Read more...] about How to Craft a Compelling Elevator Speech
