If you are a small business and are looking to grow your client base and increase your revenue quickly, build awareness of your brand by investing in advertising. There are many ways small businesses can advertise their products. Investing expertly in advertising can lead to a high return on investment and attract more customers to your business. As a small business, you need … [Read more...] about Types of Advertising for Small Businesses That Would Benefit from Promotional Products
Direct Mail
Advantages and Disadvantages of Various Advertising Mediums
If you are ready to get the word out about your business, one of the steps that you need to do is to select the right advertising medium where you will promote your small business. Today, the good news is that technology has paved the way for the availability of more advertising options that one can choose to go for. You can even have a mix of two options or work through the … [Read more...] about Advantages and Disadvantages of Various Advertising Mediums
How to Make Money with Direct Marketing: Brainstorming a Business Idea
How can you develop money making business ideas? I like to mix concept development lessons in with real life opportunity. Here's an example of how I like to spot opportunities and brainstorm business ideas. A few weeks ago some friends invited my wife and I to go with them to a comedy club. As we were sitting at the table having a drink, our conversation turned to a … [Read more...] about How to Make Money with Direct Marketing: Brainstorming a Business Idea
How Effective is Your Direct Mail Envelope?
You're at work and two mailshots land on your desk. One envelope has a handwritten address; it's of a good quality and you notice it's lumpy. The other envelope by contrast has a label affixed at an angle; the sender has graced it with incorrect details and to add to this ignominy it's one of those tatty brown envelopes you associate with bills and final demands. It's flat as a … [Read more...] about How Effective is Your Direct Mail Envelope?
Direct Mail Promotions: Experiment to Find What Works
Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mail” that people receive. Just about all consumers receive magazine subscription mailings every year packed with contest offerings, product offers, catalogs, and stamp sheets. So make sure your … [Read more...] about Direct Mail Promotions: Experiment to Find What Works