Learn how to develop a core product for making money with direct marketing. Here’s an example of how to brainstorm a winning business idea
If you want your direct mail to melt the heart of the coldest prospects you must achieve impact. How effective is the envelope you are using for your mailing?
Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mails” that people receive.
If you produce a monthly print newsletter, the last thing you want is to get your newsletter tossed in the trash along with junk mail. Learn how to get your print newsletter opened and read.
It is important to test different marketing techniques and determine what works well for your business. Learn how a business owner effectively use greeting cards to market his business.
How effective is your direct marketing campaign? Verify the results of the advertising by learning the 3 most common direct marketing measurements
Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. Fifty two years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.
To reap the biggest rewards from a direct-mail campaign, you should follow-up your initial mailing with several others, on a carefully planned timeline. But then the question becomes: how much is too much?
In the digital age, real handwriting is more special than ever. As it becomes increasingly rare, the opportunity for people with nice handwriting grows. Learn how to start a handwritten letter or mail service business
Direct marketing is not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key golden rules to making your direct mailings work effectively.