Learn how to develop a core product for making money with direct marketing. Here’s an example of how to brainstorm a winning business idea
Direct Mail
How Effective is Your Direct Mail Envelope?
If you want your direct mail to melt the heart of the coldest prospects you must achieve impact. How effective is the envelope you are using for your mailing?
Direct Mail Promotions: Experiment to Find What Works
Direct mailing will be around as long as there are products to sell. Your goal, therefore, is for your mailing promotion to be able to catch attention and rise above the “junk mails” that people receive.
7 Print Newsletter Design Tips to Get Your Newsletter Opened & Read Every Time
If you produce a monthly print newsletter, the last thing you want is to get your newsletter tossed in the trash along with junk mail. Learn how to get your print newsletter opened and read.
How Greeting Cards Can Be a Powerful Marketing Tool for Your Business
It is important to test different marketing techniques and determine what works well for your business. Learn how a business owner effectively use greeting cards to market his business.
How to Use the 3 Most Common Direct Marketing Measurements
How effective is your direct marketing campaign? Verify the results of the advertising by learning the 3 most common direct marketing measurements
Lillian Vernon: A Catalog Business in the Age of the Internet
Lillian Vernon built a hugely successful direct mail catalog business from her kitchen table in the 1950s. Fifty two years later, let us learn how Lillian and her company cope with the vastly different business environment of the 21st century.
Postcard Marketing: How Often Should You Mail?
To reap the biggest rewards from a direct-mail campaign, you should follow-up your initial mailing with several others, on a carefully planned timeline. But then the question becomes: how much is too much?
How to Start a Handwritten Letter Service Business
In the digital age, real handwriting is more special than ever. As it becomes increasingly rare, the opportunity for people with nice handwriting grows. Learn how to start a handwritten letter or mail service business
Rules for a Successful Direct Mail Campaign
Direct marketing is not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key golden rules to making your direct mailings work effectively.